Bucherer Opens New Flagship Store in Munich
Bucherer has opened a new flagship store in Munich. The three-story store, which spans approximately 1,000 square meters and includes a Rolex boutique, is located in a historic building in the heart of the city—just a short walk from Maximilianstraße.
Benjamin Lange, Managing Director of Bucherer Deutschland GmbH, explains: “We are delighted and proud to open our new flagship store in Munich. In a timelessly elegant setting, we warmly welcome our customers to discover the world of Bucherer and experience a carefully curated selection of exceptional watches and jewelry. Our goal is to create a shopping experience of the highest caliber through genuine hospitality.”
CPO in the basement
The lower level is entirely dedicated to the world of Certified Pre-Owned. Here, visitors will find a constantly changing selection of pre-owned luxury watches that have been carefully inspected by experts. In a relaxed atmosphere, guests can examine the timepieces up close on open displays.
A large table made of dark ash wood underscores CPO’s community spirit and invites visitors to take a seat, engage in conversation, and share their common passion for exceptional timepieces.
Brand Collections and Masterpieces on the Ground Floor
On the ground floor, the brand worlds of renowned manufacturers such as Cartier, Tudor, IWC, and Omega are showcased—each with its own unique presentation.
Also located on this floor is Bucherer’s Masterworks area, where a selection of masterpieces of fine watchmaking is on display. An LED wall lends the space an immersive atmosphere and showcases these extraordinary timepieces to great effect.
Jewelry on the upper floor
The entire first floor of the new Bucherer boutique is dedicated to jewelry. Here, creations from Bucherer Fine Jewellery, as well as brands such as Messika, Chopard, Serafino Consoli, and Marco Valente, shine in all their glory.
Spacious seating areas and an elegantly designed bar create a welcoming atmosphere, inviting guests to linger and enjoy personal consultations.
