Seiko Germany takes over brand management in Austria from April

From April 1, 2025, Seiko Germany, a branch of Seiko Watch Europe SAS, will be responsible for the sales and service of Seiko and Lorus watches as well as Seiko Clocks (clocks and alarm clocks) in Austria.

"These changes are part of the global strategy of Seiko Watch Corporation, which commissioned us to implement them. The goal is to consolidate markets and centralize processes. This way, best practices and learnings from other regions can also be successfully implemented in Austria," explains Vincent Brun (pictured), General Manager of Seiko Germany.

Seiko Germany has established itself as a major player in Europe in recent years and already successfully serves the markets in Germany, Switzerland, Denmark, and several markets in Eastern and Central Europe.

By integrating the Austrian market into Seiko Germany's existing structures, synergies will be exploited, particularly in the areas of logistics, marketing and sales, which should lead to a more efficient and flexible way of working.

"We are pleased to further consolidate our position in the region through this development. At the same time, we are expanding our reach in Austria, enabling us to respond even better to our customers' needs and provide them with faster service," Brun emphasizes.