Laurent Ferrier appoints new CEO

The independent Swiss watch brand has appointed Florent Perrichon as its new Chief Executive Officer.

With over 25 years of experience in luxury brand management and global sales, including senior positions at TAG Heuer, De Beers and Cerruti, he is ideally equipped to lead the company into its next chapter, Laurent Ferrier announces. He has also been a board member at Laurent Ferrier since 2013 and therefore already has a deep understanding of the brand.

"It is with pride and enthusiasm that I begin this new phase at the helm of this exceptional brand, alongside Laurent Ferrier and François Servanin," said Florent Perrichon. "It is a true privilege to lead this iconic Maison."

About Laurent Ferrier

Laurent Ferrier and François Servanin founded the Laurent Ferrier brand together in 2010. Since its foundation, Laurent has been given complete freedom by his friend and former racing partner to realise his watchmaking vision.

Both men share a lifelong passion for motorsport and took part in the "24 Hours of Le Mans" together in 1979, where they finished 3rd overall.

Laurent decided to follow in the footsteps of his father and grandfather and pursue a career as a watchmaker. This commitment was honoured five times at the Grand Prix d'Horlogerie de Genève (GPHG).