MeisterSinger: The second generation takes off at the one-hand watch specialist

MeisterSinger: The second generation takes off at the one-hand watch specialist

Tanja Brassler (left) takes over the management of the family business alongside Manfred Brassler and succeeds Rainer Eckert, who has restructured and strategically realigned the company in recent years.

The Münster-based brand's watches are now sold in more than 40 countries. And more may be added, as MeisterSinger will be exhibiting at Watches & Wonders in Geneva for the first time this year.

Tanja Brassler has been with the company for many years and heads marketing and contributes to brand development.

"I am very excited to be actively joining the management team and, together with my father and our fantastic team, to shape the future of this brand that is very dear to me. It is important to me to preserve MeisterSinger's tradition and strong brand identity. At the same time, I look forward to further developing the brand now and in the future, opening up new perspectives, and further strengthening its position in the market," explains Tanja Brassler.

My father, Manfred Brassler, adds: "Anyone who knows me knows that I never had any expectations of my children. I'm particularly pleased that Tanja, out of her own motivation and sheer enthusiasm, has decided to continue running MeisterSinger. She knows the brand inside and out, has helped shape it over the years, and has the qualities needed to lead MeisterSinger into a successful future."

Rainer Eckert (right), who is stepping down from management and devoting himself to new challenges, looks back positively on the development of the last few years:

"It has been a great pleasure for me to strengthen this unique brand over the past few years and to prepare Tanja for her entry into the management team. The past few years have been an exciting and enriching time in which we have achieved a great deal."