G-SHOCK welcomes Sandro Wagner as new brand ambassador

G-SHOCK welcomes Sandro Wagner as new brand ambassador

As robust as the Casio brand's watches are, the former professional footballer, co-trainer of the German national football team and TV pundit expresses his personal views in a pithy manner.

He is no exception with G-SHOCK. However, the brand has nothing to fear, as Sandro Wagner has been a committed wearer of the tough watches since his youth. He received his first G-SHOCK as a teenager from his grandmother.

"G-SHOCK was the watch par excellence when I was at school - everyone in my circle of friends wanted one. Since then, G-SHOCK has accompanied me in sport and also in my professional football career - through all the highs and lows. It has left its mark on me, and I still wear it today with the same enthusiasm as I did back then," says Sandro Wagner.

At the end of February, he took the opportunity to pay a visit to his favourite watch brand at Inhorgenta, where Marc Czemper (Division Manager Watch Casio Europe) took the opportunity to present the new G.SHOCK brand ambassador with another favourite piece for the footballer's wrist.

At the centre of the collaboration are Casio's models with metal cases, which are known for their combination of robust functionality, precision and stylish design.

"With his distinctive and unmistakable personality, Sandro embodies the values of G-SHOCK across the board: authenticity, uncompromising passion and a robust character are our shared attributes. We are therefore proud to present Sandro as a brand ambassador, especially for the high-quality G-SHOCKs made of stainless steel and titanium, for which we still see so much potential," says Marian Lagler, Head of Brand Marketing at CASIO Europe.

Marc Czemper adds: "Our more exclusive G-SHOCK collections with metal cases in particular are developing very successfully worldwide. I am convinced that with Sandro and thanks to his genuine, decades-long G-SHOCK affinity, these watches will also become even better known here in Germany and the number of fans or enthusiasts will increase noticeably."