25 years: Marco Bicego celebrates his jewellery heritage

25 years: Marco Bicego celebrates his jewellery heritage

Marco Bicego is 25 years old. The fine jewellery brand from Italy is celebrating its anniversary with a new global advertising campaign. The focus is on the brand's cultural heritage and the iconic jewellery creations with their unmistakable style.

Left: Model Isabeli Fontana is the face of the new Marco Bicego campaign.

Feminine jewellery and Italian flair

Marco Bicego jewellery enchants with its unique style of rich gold tones and sensual shapes that emphasise the femininity of its wearers. The fine jewellery brand with the "Made in Italy" label carries the rich heritage of Italian jewellery culture into the future. Founder and Creative Director Marco Bicego combines traditional craftsmanship with modern creativity. His inspiration comes from nature and is characterised by soft, organic shapes, which have helped the jewellery to achieve great recognition and popularity worldwide.

Marco Bicego is now represented in almost 50 countries and has flagship boutiques in Venice, Verona, Paris, Athens, New York and Tokyo, among others. A monobrand boutique in Germany is located in Baden-Baden.

The "25 Best" from Marco Bicego

Over the years, Marco Bicego's atelier has created many breathtaking pieces of jewellery that are now among the brand's icons. Founder and creative director Marco Bicego tells:

There is a story behind each of my creations: it tells of the masterful craftsmanship that my father passed on to me and whose roots lie in the thousand-year-old heritage of the Italian goldsmith tradition. A story of creativity, innovation and passion for the art of jewellery. But above all, it is a love story. It is an honour for me to share my passion and pride and I hope that my jewellery creations convey these feelings to the people who wear my jewellery.

To mark its 25th anniversary, Marco Bicego has now selected its "25 Best" - iconic designs that represent the style, craftsmanship, passion and exclusivity of the brand. The icons include the nature-inspired "Lunaria" collection with delicate gold surfaces, the surface of which has been refined by hand with intricate thread engraving. The iconic "Jaipur" collection also picks up on this traditional craftsmanship in its design of organically shaped chain links. In the "Paradise" collection, Marco Bicego shows his love of coloured gemstones. The carefully selected gemstones become the centrepiece of designs with esprit and joie de vivre, with a special unique character.

The "Masai" and "Marrakech" collections represent the unique coil technique created and patented by designer Marco Bicego himself. This special technique transforms filigree gold wire into fascinating necklace, bracelet and ring designs with an unrivalled, luxurious reflection of light.

Isabeli Fontana represents Marco Bicego

Marco Bicego is now launching a new global advertising campaign for its anniversary year. The face of the campaign for 2025 and 2026 is Brazilian supermodel Isabeli Fontana. She was photographed by renowned fashion photographer Cass Bird in the Basilica Palladiana in Vicenza. The basilica is a masterpiece of Italian Renaissance architecture and epitomises harmony and classical beauty.

The choice of this location has a special meaning for Marco Bicego. It is an expression of the brand's deep connection with the Veneto region, where Italian jewellery craftsmanship and Marco Bicego design have their roots.

Isabeli interprets the rich Italian heritage in a lively and modern way. Her personality combines elegance and a light, carefree sophistication that makes her the ideal embodiment of an inspiring female role model. Cass Bird photographed Isabeli wearing jewellery from several Marco Bicego collections - Marrakech, Masai, Lunaria and Africa - as well as some of his high-jewel creations. Marco Bicego, founder and creative director of the brandcomments the campaign: 

Our campaign is a true tribute to individual style and Italian craftsmanship. It was a great pleasure for me to shoot in the Basilica Palladiana, an architectural jewel that enchants visitors with its splendour and history. I was also thrilled to have Isabeli Fontana present the brand, as she epitomises the multi-faceted, strong woman that Marco Bicego stands for. In these 25 years, our jewellery creations have evolved, but the style is always timeless and unmistakable. We chose Isabeli because she is a woman who loves, feels and breathes our jewellery, radiating wonder, genuine emotion and positive vibes that embody the essence of our creations.

Isabeli Fontana found working with the Marco Bicego family to be a great experience and explains:

What I love about Marco Bicego's design is the perfect balance between uniqueness and timelessness. The pieces are eye-catching and bold, but can still be worn throughout the day. This exceptional ability of the brand to combine innovation with classic elegance is truly inspiring. Marco Bicego jewellery adds a touch of luxury and sophistication to my style. 

The launch of the new advertising campaign marks a fundamental moment in the development of Marco Bicego's visual identity and coincides with the brand's 25th anniversary. Since its foundation in 2000, the brand has undergone constant growth and change. The new look, which reinterprets all the core elements of the company to reflect the evolution in brand positioning, is an expression of a wholehearted commitment to developing a strong and recognisable presence. It underlines the concept of modern, authentic luxury while highlighting the distinctive and versatile character of Marco Bicego's jewellery creations. 

Annegret Moser