"Land-Dweller" - genuinely new, genuinely Rolex

"Land-Dweller" - genuinely new, genuinely Rolex

In recent years, the anticipation of new products has not always been rewarded with genuine watchmaking innovations.

It was all about colour - just think of the "Day Date 36" with colourful puzzle pieces on the dial and the bubble version of the "Oyster Perpetual" from 2023. In the same year, a new line was introduced with the "1908", but even a glass back, which is common in other luxury brands, was enough to get people talking. The annual Rolex launches were often about remarkable optimisations and upgrades of past achievements. But rarely genuine innovations.

A ceramic dial, a model-specific seven-row bracelet, innovative combinations of materials, colours and finishes - this is what the Rolex 2025 innovations are all about.

The "Land-Dweller" stands out and invites you to discover it.

Completed triad

The Land-Dweller - the German translation of "Land-Dweller" - is packed with innovations, so much so that the simple term "novelty" is almost disrespectful.

Rolex has spent seven years researching a new chapter in its own company history to coincide with its 120th birthday. And this chapter comprises 32 patents. The new "Oyster Perpetual Land-Dweller" incorporates 18 of these alone.

By rounding off the triad of Sea, Sky and now Land - "Sea-Dweller, "Sky-Dweller", "Land-Dweller" - Rolex is visually reminiscent of the "Oysterquartz" from the brand's brief electronic history during the quartz crisis. This included an integrated bracelet, which also distinguished the battery-powered models from their mechanical family members at the time.

But the real innovations are on the inside, in the form of the 7135 automatic calibre developed and manufactured entirely by Rolex, which involves 16 patents and is therefore rightly described by Rolex as revolutionary.

Innovative inner workings

A small marvel called Dynapulse plays a key role in this. It is a new type of escapement and an alternative to the traditional Swiss lever escapement. It alone is the subject of seven patents.

And so a transmission wheel connected to the mainspring barrel drives two specially designed distribution wheels. These in turn actuate an impulse rocker that maintains the oscillations of the balance wheel.

The Dynapulse escapement, which consists mainly of silicon components, offers numerous advantages: Its components are very light, it can withstand strong magnetic fields and boasts a much higher energy efficiency than a classic escapement.

The oscillator of the calibre 7135 can also withstand strong magnetic fields thanks to the materials from which its components are made. In addition to an optimised brass balance, it has a balance staff made from a new laser-machined high-tech ceramic that is exclusive to Rolex - a first for the brand. The optimised Paraflex anti-shock system fitted at both ends also gives the movement increased shock resistance in any position.

The oscillator, equipped with a silicon Syloxi hairspring, beats at the high rate of 36,000 vibrations per hour, which enables time measurement to the nearest tenth of a second. Although a high frequency requires more energy, the Dynapulse escapement ensures a comfortable power reserve of around 66 hours.

The calibre 7135 is protected by the Oyster case specially developed for the "Land-Dweller" with sapphire crystal case back and newly designed fluted bezel. In the precious metal versions, the bezel is also set with trapezium-cut diamonds.

Integrated portability

It is worn on a flat interpretation of the brand's five-row Jubilee bracelet. It is fitted with a concealed folding clasp and is integrated into the Oyster case, which is available in 36 and 40 millimetre diameters and in stainless steel, white gold, Everose gold and platinum.

Rolex also demonstrates its attention to detail in the display elements of the "Land-Dweller". The numerals 6 and 9, inspired by those of the "Explorer" and "Air-King" models, are characterised by their open centre. The indexes, on the other hand, are coated with luminous material over their entire length.

This new design is the result of a patent-pending manufacturing process and the use of a harder material than the one normally used by Rolex, but which offers the same luminosity, luminous colour and colour nuance in daylight.

The hands for the hours and minutes were also specially developed for the "Land-Dweller" and are coated with the same luminous material as the open numerals. The second hand in turn has a counterweight in the form of the cells of the honeycomb pattern.

(RRP 14,200 to 84,200 CHF)