Haute Jewels Geneva: Great success and a big stage

Haute Jewels Geneva: Great success and a big stage

The Haute Jewels Show in Geneva came to an end this week. The exclusive trade fair at the InterContinental Hotel was even bigger this year, with new glamorous exhibitors and an international audience.

A little bit of Basel in Geneva too

After Baselworld ceased to be a major exclusive luxury goods fair for watches and jewellery a few years ago, the scattered, homeless brands now all seem to be slowly but surely gathering in Geneva.

Watches & Wonders may be the big drawcard, but more and more hotels are also opening their doors around the major watch fair to offer other brands an appealing stage in their special ambience. As an industry insider, it can get a little chaotic trying to keep track of who is holding court where in the city: Seiko at the Hotel Oriental Mandarin, Wolf at the Hotel Beau Rivage, Roberto Coin at the Hotel President, Yoko London at the Hotel InterContinental...

Of course, there are many other brands to discover in the exquisite hotel showrooms. One address that currently stands out in particular is Haute Jewels, which was launched by Yoko London CEO Michael Hakimian.

Strong momentum with international guests

This year's Haute Jewels took place in a much larger space, including not only the hotel's ballroom, but also the Grand Villas, the Penthouse and the Palace.

The trade fair is gaining momentum: this year, Haute Jewels recorded a 38 per cent increase in international visitors compared to the previous year 2024. The international guests not only came from Europe, but also made the long journey from Asia, North and South America and the Middle East.

This makes Haute Jewels an important hub for the luxury jewellery trade, but also an important place for international networking in a glamorous setting.

Haute Jewels founder and CEO of Yoko London Pearls was visibly satisfied.

We are proud to have brought together 47 of the world's most exceptional jewellery brands under our roof at the InterContinental Hotel for Haute Jewels Geneva. This year's edition offered an upscale and immersive experience with a thoughtful design and new space that allowed exhibitors to shine in their own unique way.

The response from visitors was indescribable and we are grateful for the continued support of the international community. Having successfully closed this chapter, we are already looking forward to welcoming our guests to the InterContinental Hotel next year for another unforgettable edition.