Poiray
Poiray - Parisian elegance with personality
Poiray - the French brand based on Place Vendome in Paris since 1975 - stands for elegant, creative jewellery that combines everyday life and luxury. The Ma Première watch (1987) and the iconic Cœur Entrelacé (1993) set milestones for the Maison. Coloured gemstones and innovative designs characterise collections such as L'Attrape-Cœur and Dune de Poiray. Anniversary editions and new boutiques, including 2023 in Lyon, emphasise Poiray's timeless modernity.
Cœur Entrelace
The heart shape developed from an ancient symbol into a worldwide symbol of love. Inspired by ivy leaves in ancient Greece, it became a symbol of passion during the Renaissance. It has adorned jewellery and art since the 15th century.
Poiray made the heart a trademark in the 1980s, especially with the Cœur Entrelacé-collection (1994). With gold, diamonds and, since 2023, enamel, the heart remains a symbol of timeless romance in Poiray's jewellery creations
More about Cœur Entrelace - discover here
POIRAY CELEBRATES 30 YEARS OF "MA PREMIERE MINI"
Since its launch in 1994, the Ma Première Mini has been a symbol of Poiray's ladies' watches. With its 21x18mm case and iconic bezel, it epitomises timeless elegance. Thanks to the innovative "Presto" interchangeable strap system, the straps can be changed effortlessly so that the watch perfectly matches every mood and outfit. To mark this special anniversary, Maison Poiray is presenting two new, sophisticated versions of the elegant Ma Première Mini ladies' watch:
The Ma Première Mini Cadran Tressé is characterised by its rectangular case with rounded edges and an elegant, grooved bezel - inspired by the Art Deco style. The braided silver dial creates a sophisticated interplay of light and shadow. The watch is available in stainless steel and in a gold-plated version and is complemented by two new brown bracelets made from braided calfskin.
The Ma Première Mini Cadran Pastel impresses with a sand-coloured dial with a sunray finish and a two-tone calfskin strap in honey and ivory tones. Subtle saddle stitching lends the design a modern and feminine touch.
More about "Ma Première" - discover here
About the Ma Première
Poiray revolutionised the watch world in 1987 with interchangeable bracelets and iconic Art Deco design. The Ma Première and Rive Droite collections combine playful elegance with precision craftsmanship. With diamonds, coloured gemstones and innovative cuts, Poiray sets standards in haute joaillerie.
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