Jeweller Christ donates €3,000 to FrauenOrte NRW

Jeweller Christ donates €3,000 to FrauenOrte NRW

The charity campaign "A Statement for Strength" on the occasion of this year's International Women's Day on March 8th raised a total of €3,000. The proceeds will go to the FrauenOrte NRW project of the FrauenRat NRW e.V.

(Picture left: Murielle Guéguen, Chairwoman of the Women's Council of North Rhine-Westphalia & Stefanie Hohn, Head of Marketing at Christ Juweliere & Uhrmacher seit 1863 GmbH (from left))

The jewelry chain wants to set an example for equality and the visibility of women's stories.

The charity bracelet made of 375 yellow gold was the focus of the campaign. For each piece of jewelry sold, Christ donated €10 to FrauenOrte NRW.

“Empowering women and honoring their diversity is particularly important to us as a jewelry company,” emphasizes Stefanie Hohn, Head of Marketing at Christ.

"With our campaign 'A Statement for Strength' and the charity bracelet, we wanted not only to make a visible statement, but also to actively support women's rights and provide concrete help."

Stefanie Hohn

The Women's Places NRW project, run by the Women's Council of North Rhine-Westphalia (FrauenRat NRW e.V.), commemorates 57 inspiring women from over 1,000 years of history. Fifty-two plaques at historical sites highlight their lives and work—from artists to scientists to resistance fighters.

The initiative creates role models for young women and helps advance gender equality.

With the donation of 3,000 euros, another building block for making women's biographies visible will be realized: an anthology with (planned) ten portraits from the FrauenOrte series.

Murielle Guéguen, Chairwoman of the NRW Women’s Council, explains:

"The history of the state of North Rhine-Westphalia is shaped by strong and courageous women who achieved great things. Many of them have been forgotten over the centuries. We therefore want to make women's history and the places where they worked visible. Their diverse lives and achievements should inspire us all, especially girls and young women, for their own careers and serve as role models. Working towards this goal, together with Christ and all his customers, is a unique and wonderful opportunity for us."

As part of the campaign, an exclusive PR and influencer event was held, focusing on the exchange of ideas about equality and female empowerment. During a panel discussion, successful women such as Sophie Trelles-Tvede (founder of invisibobble), Sophia Thorer (influencer and founder of 25SEVEN), Jana Adams (founder of nouxx), and Victoria Lergenmüller (winemaker and Director of Sales at Lergenmüller Winery) shared their experiences and visions.

The campaign was extended beyond the event on social media through the stories of other founders such as Hetta van Deventer-Terblanche and Marie-Louise Oosthuizen (two in a bush), Victoria Thomas (hernameis the label), Laura Rath (hejorganic), Miriam Jacks (JACKS beauty line).

A promise for the future

"Strong women inspire and move the world. Together with our customers, we help keep their stories alive and advance equality," summarizes Stefanie Hohn.

“In the future, it will remain our concern to assume social responsibility and promote positive change.”

Stefanie Hohn