Red Carpet Power Rankings: These are the strongest jewellery brands
Red Carpet Power Rankings: These are the strongest jewellery brands
This year, The Hollywood Reporter, together with Launchmetrics, compiled a ranking that measures the brands with the strongest appeal – including financial performance. This year's top 10 have now been chosen.
Left: The iconic Panthère watch bracelet by Cartier. © Cartier
How the Red Carpet Power Ranking works
The Hollywood Reporter As a trade publication for the film industry, the magazine has selected the strongest brands in textile fashion, jewelry, watches, and even the most charismatic celebrities. The ranking was first compiled in 2024 and is entering its second round this year.
To identify the most influential brands and people, the Hollywood Reporter with the data firm Launchmetrics. The data covers five major film events of the season between January and March—the Golden Globes, the Critics' Choice Awards, the Emmy Awards, the Grammy Awards, the Screen Actors Guild Awards, and the Oscars—as well as the Met Gala, which took place in early May.
Click here to see Bulgari's jewelry styles at the 2025 Met Gala.
Launchmetrics calculates the Media Impact Value (MIV), recognized as an industry standard. MIV assigns a monetary value to every online post, every social media interaction, and every online contribution to determine the influence and engagement with the respective brand or individual.
For this year's Met Gala, the total value of media influence was $1.3 billion, with the top 10 and top 5 performers in the respective rankings accounting for $445 million. These figures were collected over a period of just 48 hours after the Met Gala began. In the previous year, 2024, $1.3 billion in media influence was generated in seven days.
More jewelry for more attention
Quantity definitely plays a role in the Hollywood Reporter and Launchmetrics rankings. Cartier, the brand that topped this year's ranking, outfitted a total of 17 stars with watches and jewelry. Among the celebrities who walked the red carpet wearing Cartier accessories were Halle Berry, Rihanna, Miley Cyrus, Bad Bunny, Jon Batiste, and Ayo Edebiri.
Tiffany & Co. in second place adorned almost as many stars, including Pharrell and his wife Helen, Nick Jonas and Hailey Bieber.
Both brands, Cartier and Tiffany, therefore ranked almost equally – with an MIV of 11.8 million and 10.8 million US dollars, respectively.
Bulgari took third place, with an equally impressive number of stars sporting its jewelry, with an MIV of USD 9 million. Swarovski also achieved a clearly measurable impact of USD 5.8 million. Chopard followed the other brands in the ranking with a volume of USD 3.1 million.
The Hollywood Reporter ranking shows that it is worthwhile to use stars and celebrities as a canvas for your own luxury products and thus create something to talk about.
Sources: The Hollywood Reporter
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