Event preview: UHRPHORIA

Event preview: UHRPHORIA

What moves the world of fine timepieces and jewellery? INSIGHT LUXURY regularly takes a look at the most exciting events in the watch and jewellery industry. Whether exclusive trade fairs, intimate manufactory events or community meetings with collector flair - we show where the industry meets, what there is to discover and why a visit is worthwhile.

---

UHRPHORIA - The community event for watch lovers with heart and family

There are already quite a few watch events: the really big ones in Switzerland, watch exhibitions in some European cities and, since 2024, the UHRPHORIA

Of course, Uhrphoria is also primarily and centrally about watches, but unlike at all other events, the overall experience was considered here:

The passion for timepieces takes centre stage, but in an atmosphere that expressly invites the whole family to come along. And so the second edition of the event is not taking place in a typical event location, but rather in a family-friendly setting:

On 9 August 2025 FAHR-WERK in Groß-Zimmern near Darmstadt will once again be transformed into a special kind of meeting place for watch enthusiasts.

An experience for young and old

What makes UHRPHORIA so special is that it bridges the gap between trade fair and leisure activities. In addition to over 17 well-known exhibitors - including both established brands such as Frederique Constant, Hamilton, Hanhart or Stowaas well as celebrated microbrands such as Heinrich, Kieser Design or Jurmo - visitors can look forward to a varied supporting programme. The FAHR-WERK offers an indoor go-kart track, mini-golf, playgrounds and spacious family areas in which children and partners can also feel at home.

Community, content and culinary delights

The whole event will be accompanied by a high-quality catering offer with flat-rate drinks, buffet and lunch snack - already included in the ticket price of € 96.95 - click here for more information. Ticket Shop.

A new chapter in watch culture

UHRPHORIA is more than just a trade fair - it is a new chapter in German watch culture. A place where the passion for fine timepieces is celebrated at eye level, beyond prestige and price tags. Instead of showcases and high gloss, the focus here is on exchange, experience and proximity.

These brands are included:

1. Alpina
2. Alexander Shorokhoff
3. BOMBFROG
4. ChronoRestore
5. The watch insurer
6. Frederique Constant
7. GOAT LUXURY
8. Hamilton
9. Hanhart
10. HEINRICH
11. Jurmo Watches
12. Kieser Design
13. Pierre Lannier
14. Rosebush
15. STOWA
16. Titoni
17. Montres 1977

Anyone who loves watches should make a note of this date (9 August 2025). Because at UHRPHORIA, it's not just the clock that ticks - it's also the heart of the community.

Click here for the impressions of the Uhrphoria 2024: