Oris boutique in Zurich reopens with a new look

Oris boutique in Zurich reopens with a new look

The reason for the six-week closure was an extensive renovation of the premises at Rennweg 27 in Zurich. These now represent Oris's first boutique in line with the new brand identity, which was unveiled at Watches & Wonders in Geneva in April.

There, the Oris Piazza offered partners, customers, and the press relaxed hospitality in a refreshing setting, a theme that is now reflected in the new Oris boutique concept.

The focus is on the philosophy “Welcome to Hölstein,” inspired by the natural beauty and carefree lifestyle that characterizes the Waldenburg Valley, where Oris’ headquarters are located.

Peach pink and calming green

This is reflected in the brand concept, among other things, in the colors "Oris Peach Rose" and calming green, which lend the new boutique a relaxed lightness and warmth, while the generous use of oak, walnut, and Jura stone is intended to transport customers materially to the town of Hölstein and its surroundings.

The two-story concept also includes seating niches made of soft, green velour, where the brand's timepieces can be admired in natural light and an intimate atmosphere, ideally with a coffee or cold drink from the Oris bar. The latter are sourced from suppliers in the Hölstein area.

The first floor of the Oris boutique in Zurich has also been redesigned. It now features a space designed for a variety of events and meetings.

Oris will host dinners, watchmaking courses, model presentations, training sessions, and much more for the Oris community and mechanical watch enthusiasts.

“We believe in inclusive, accessible luxury, and that is what our guests will find in the Oris Boutique Zurich, just as in our watches,” explains Rolf Studer, Oris Co-CEO.

"The new concept captures the Oris philosophy with relaxed, contemporary elegance, beauty, and, above all, joy. We are delighted to reopen the boutique and warmly welcome all visitors to Hölstein."