Christ accounts for 50 per cent of the Morellato Group's sales

The Italian Morellato Group, which has also included the Christ Group since the beginning of 2023, looks back on a strong 2024 fiscal year (ending on February 28, 2025). Its high-end jewelry brands, in particular, performed exceptionally well, contributing around 75 percent of sales. Total sales amounted to €723 million (2023: €737 million).

Christ is developing well and is aiming for market leadership

Dr. Gunnar Binder, Managing Director and CEO of Christ Jewelers and Watchmakers since 1863, explains:

"Thanks to the strength and successful development of our integrated business model, Christ was able to expand its market share in Germany and even double its EBITDA (according to German accounting standards) compared to the previous year – an important second milestone after achieving the turnaround for the first time last year. According to IFRS standards, EBITDA also increased significantly and reached the Morellato Group level – Christ thus contributes not only half of the sales but also half of the Morellato Group's earnings. (...) With this tailwind, we are optimistic about the coming year and continue on our course: to further strengthen Christ as the leading omnichannel brand for high-quality jewelry and watches in German-speaking countries and to strive for market leadership in Europe together with the Morellato Group."

“We see that our investments in brand, customer experience, and supply chain are bearing fruit—Christ is stronger today than in previous years.”

Dr Gunnar Binder

Christ focuses on greater visibility and sustainability

The German jewelry chain also reports that brand awareness has increased, partly through the opening of new stores in Germany and Austria.

In addition, the company's sustainability approach is increasing its public awareness. This includes the introduction of "Christ Silver," made from 100 percent recycled silver, as well as the purchase of gold in its own stores, which began this year, to be used for new jewelry.

Dr. Gunnar Binder comments: "For more than 160 years, Christ has been Germany's first address for high-quality jewelry. As a trusted jeweler, we have further expanded our service and are now also a competent and reliable partner when it comes to purchasing gold."

Parallel to the gold purchase, the "Christ Lab Grown" collection featuring lab-grown diamonds was introduced. It complements the "Christ Diamond" and "Christ Colored Stone" offerings, which use natural gemstones.

"Quality is the heartbeat of every piece of our jewelry. In an industry where excellence and attention to detail make the difference, our responsibility goes beyond creation: it extends to every stage of our supply chain. For us, ensuring quality means respecting the highest product and sustainability standards and guaranteeing that each piece of jewelry is a symbol of perfection and trust for our customers," emphasizes Marco Carraro, CEO of the Morellato Group's Supply Chain.

Morellato Group: Integrated business model

The Morellato Group pursues a fully integrated business model. Control over the supply chain—from raw material procurement to design and production, sales, marketing, and communications—is aimed at "efficiency, innovation, and clear differentiation in the market."

The company currently operates 660 of its own stores, six e-commerce platforms, and serves 7,000 wholesale customers across Europe with approximately 4,800 employees. The group comprises 22 brands, including 15 private labels and seven licensed brands. In addition, Morellato produces high-quality jewelry made of precious metals and diamonds for its own POS. In 2024 alone, the Morellato Group opened 19 new stores.

Massimo Carraro, President of Morellato Group, comments: