Uhrphoria 2025 - Opinions

Statements and impressions of the exhibitors

Uhrphoria is more than just a trade fair - it is a lively meeting place for watch enthusiasts and independent brands that emphasise passion and exchange. For exhibitors such as Bombfrog, Heinrich Watches and Kieser, the event offers a unique platform to enter into direct dialogue with an enthusiastic community in a personal atmosphere away from large, often anonymous trade fairs. Whether functional operational watches, handmade titanium models or innovative designs - proximity to visitors and open dialogue are at the heart of the event and make Uhrphoria a special experience for everyone involved.

INSIGHT LUXURY spoke to three exhibitors: Dirk Assmann from Bombfrog, Wolfgang Heinrich from Heinrich Watches and Matthias Kieser from Kieser Design

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II: What makes UHRPHORIA special for you as an exhibitor - also in comparison to other watch events and trade fairs?

Bombfrog

We have never exhibited at a classic watch fair before. Our previous trade fair experience comes mainly from the last three Bushcraft Jamborreeswhere we had our own stand on site. We met many inspiring people there - especially outdoor enthusiasts with a strong connection to nature. The target group there was clearly different to that of a specialised watch event.

The UHRPHORIA stands out for us in particular due to its proximity to the Microbrand community stand out. The videos from the last event really appealed to us: You can immediately feel the passion with which visitors and exhibitors alike are involved. This close connection to the community, the open atmosphere and the enthusiasm for independent watch brands make Uhrphoria something very special - and a great opportunity for us to talk directly to watch enthusiasts.

Heinrich

The UHRPHORIA is a very special event for us at Heinrich Watches because it is characterised by its familiar and personal atmosphere. With around 100 participants, the event deliberately remains manageable - which creates space for intensive discussions and genuine dialogue. In contrast to large trade fairs, where it is easy to get lost in the crowd, here I can really get in touch with the visitors as a brand, explain the background and present our watches in a direct dialogue. This closeness and authenticity make UHRPHORIA a real highlight of the year for us. 

Kieser Design

For us, UHRPHORIA is much more than just a watch event. We have known Florian Bach and Mario Franyi, the organisers, for many years and appreciate the passion and courage with which they have created this format. You can sense that genuine enthusiasm and a deep connection to the independent watch world come together here. It's about honest dialogue at eye level. This authenticity, the courage to try something completely new and the passion of the community make UHRPHORIA a special place for us - almost familiar, but with real depth.

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II: The direct exchange with the community in a somewhat different environment is the speciality of UHRPHORIA - how important is this proximity for your brand?

Kieser Design

This proximity is central to us. We manufacture our titanium watches in small series of 25 pieces - with a lot of manual labour, technical depth and high standards. What we do thrives on dialogue: That's why we share on our YouTube channel regularly provide honest insights into our everyday workshop life. UHRPHORIA now complements this in a very special way - because here we can finally get to know many of our community members in person.

We are very much looking forward to direct dialogue, open feedback and old and new faces. This connection is a real concern for us - and an essential part of our attitude as an independent watch manufacturer.

Heinrich

For us at Heinrich Watches, direct contact with the community is of central importance, especially because we operate as a direct sales brand without a traditional dealer network. The personal presence at events such as UHRPHORIA is one of the most important opportunities for us to show our watches live, tell background stories and receive direct feedback. Being close to customers, collectors and watch enthusiasts not only creates trust, but also allows us to experience the enthusiasm for our watchmakers at first hand. 

Bombfrog

For us as a brand, proximity to the community is of central importance. BOMBFROG not only stands for functional, robust watches - but also for authenticity, honesty and a clear practical orientation. Our products are not created on the drawing board, but from real requirements and experiences. Direct dialogue with the people who wear our watches or are interested in them is extremely valuable. The UHRPHORIA offers exactly the right environment for such encounters: a relaxed, enthusiastic atmosphere away from the classic glossy trade fairs. Here we meet real watch enthusiasts who approach us with expertise, passion and honest feedback. This openness and closeness help us to better understand the needs of the community and to continuously develop our range - without bending over backwards. As a smaller brand without a large marketing department, events like this are particularly important for us. essentialto become visible, build trust and be part of a lively scene. We are very much looking forward to the exchange on site!

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II: What can visitors to your brand look forward to in particular at UHRPHORIA?

Kieser Design

We have come up with something completely different. At UHRPHORIA, we are showing for the first time - even before the official launch on 10 August - our new tragwerk 2.0: the next technical evolutionary stage of our handmade titanium watch. With a revised exoskeleton, a new manufacturing process and a dial with over 250 milled honeycombs that reflect light in an impressive way.

We also provide personal insights into our work - from material selection to design and production. As we work exclusively in limited small series, spontaneous direct sales are extremely rare for us. However, we are offering a special opportunity for the UHRPHORIA: we are bringing one of the last tragwerk.T Signature Edition with violet titanium dial for immediate sale. Then we say goodbye to the colour violet - and hello to navy blue.

Heinrich

Visitors to Heinrich Watches can look forward to exclusive insights into our current collection - including exciting new products that we are presenting for the first time in this setting. Among other things, we have the new Radiance, the Helicoprion Amethyst and the collaboration model Amethyst X flomp89, which was created in collaboration with Florian Bach. 

Bombfrog

On uncompromising operational watches with a military background - made for tough everyday use, not the showcase. Plus real insights, honest conversations and robust technology you can touch.