Vicenzaoro Preview: Annamaria Cammilli

The Italian jewelry fair Vicenzaoro will take place from September 5th to 9th. Fine jewelry brand Annamaria Cammilli will be part of the renowned international exhibitor program: We'll give you a taste of the highlights and the brand's philosophy, in the words of designer Annamaria Cammilli.

New: Hypnotic Jewelry

The focus at Vicenzaoro for Annamaria Cammilli will be on the "Hypnose" and "Cherry Bloom" collections, which the brand already presented at Inhorgenta in Munich this year. Anyone who missed these fantastic new releases at the beginning of the year or would like to take a closer look at them will have another perfect opportunity at the trade fair in Italy.

Annamaria Cammilli is also planning something new for the company: The brand is getting a rebranding, including a new logo. The Florentine luxury label plans to celebrate this new chapter at Vicenzaoro.

Annamaria Cammilli’s stand is number 520 and is located in Hall 7.

Designer Annamaria Cammilli in an interview

Anyone who visits Vicenzaoro also ventures into the heart of Italian jewelry culture, which is still lived with great passion today. We took advantage of the jewelry fair to personally ask the grand dame, Annamaria Cammilli, a few questions:

INSIGHT LUXURY: What does “Made in Italy” mean to you?

ANNAMARIA CAMMILLIi: For me, "Made in Italy" is like a silent vow – a promise to the beauty, the craftsmanship, the soul of a country. It stands for hands that shape with patience and passion, for eyes that see the invisible, for a tradition that breathes and lives. Each of our pieces of jewelry carries this heritage within itself – it is entirely born in Italy, crafted with Italian heart and soul.

IL: How would you describe Italian design?

AC: Italian design is like a poem of light and form—a dialogue between classicism and innovation. It is both sensual and clear, deeply rooted in art history, yet always open to new impulses. It is what remains when trends fade: a signature that is recognizable, like a melody that is never forgotten.

IL: What is your favorite piece of jewelry from your range?

AC: It's difficult to single out a single piece, but I have a special connection to the "Firenze" ring. It's a tribute to the sculptural dimension of jewelry—available in seven variations, from simple to fully paved. It captivates with its distinctive volumes, yet remains highly wearable—and is simply beautiful! If I had to choose one piece of jewelry, it would be the "Firenze" ring. It's more than a ring—it's a symbol of our love of sculpture. Its seven variations speak of diversity, of character, of personality. Sometimes simple, sometimes richly adorned with diamond paved or precious stones, but always full of presence. It is like the city it is named after: proud, sensual, timeless.