Maurice Lacroix becomes Official Watch Partner of FC Basel 1893

It is Switzerland's most successful club and the popular flagship of Swiss football. And it faces an intense season in which it will defend its national title and compete in major European competitions.

The Swiss watch manufacturer Maurice Lacroix is therefore delighted to announce its partnership with the prestigious FC Basel 1893 (FCB) as Official Watch Partner for the 2025/2026 season. A brand corner in the FC Basel official fan shop will offer fans the opportunity to discover the latest Maurice Lacroix watch designs directly in the stadium environment.

The announcement was made during the Swiss Cup match between FC Basel 1893, champions of the 2024-2025 season, and FC Biel.

Stéphane Waser (CEO of Maurice Lacroix), comments:

"Time is at the heart of football, as it is of watchmaking. Just as our watches capture life's key moments, we want to accompany FC Basel 1893 in every decisive moment—be it winning the Swiss championship or achieving major success on the European stage.

Together we want to fully experience the intensity, emotions, and passion that drive us.”