BVSU statistics in June: watches and jewellery remain stable

The Federal Association for Jewelry and Watches has published its import and export figures for June. Things are looking quite good. Jewelry recorded a slight increase compared to the previous month, while watch imports and exports were slightly down.

Left: jewelry creations from noën. © noën Jewellery

Jewelry in June: slight increase, strong year-on-year

The new figures from the Federal Statistical Office for June 2025, released by the Federal Association of Jewelry, Watches, Silverware and Related Industries (BVSU), provide reason to take a breather. June marks the beginning of summer, which is considered the weakest month for sales, as people are on vacation. The months with the lowest sales are traditionally July and August.

In June 2025, jewelry exports saw a slight increase of 5.5 percent, corresponding to sales of €629 million. In May, jewelry exports totaled €595 million. Compared to the previous month of 2024, June performed very well, with an increase of 32.2 percent, and the export volume in June 2024 was approximately €427 million.

Jewelry imports in June totaled €534 million, an increase of 5.7 percent compared to €494 million in May. Year-on-year, imports rose by 34.5 percent, corresponding to €350 million.

Slight weakness in the watches

The trend of weakening export figures for watches and watch parts from May continued in June, albeit at a slower pace. The decline was a slight 3.9 percent, corresponding to €158 million. Compared to the previous year, there was an increase of 6.4 percent, with export volume reaching €148 million.

Imports recorded a minimal decline of -0.2 percent, almost identical to the previous month of May. Rounded import volumes for June totaled €220 million. Year-on-year, June performed well, with an increase of 5.3 percent. In 2024, imports totaled €208 million.

Overall, the price of watches – both imports and exports – remains relatively stable, as shown by the bar chart below, compiled by the BVSU. The rollercoaster rides experienced by the Swiss watch industry due to new US customs regulations are unlikely to be expected in Germany.