6th edition of Geneva Watch Days: more brands, retailers, journalists, collectors and enthusiasts

66 brands (2024: 52), 300 dealers (2024: 250), over 500 media representatives, 1,900 collectors (2024: 1,500) and 17,000 visitors (2024: 13,800) in the pavilion open to the public in the Rotonde du Mont-Blanc – the Geneva Watch Days are once again announcing record numbers this year.

The 6th edition of the decentralized watch event took place from September 4 to 7 in luxury hotels and boutiques on Lake Geneva. The official participants of the Geneva Watch Days were joined by parallel events such as the Watchmakers United as well as numerous individual meetings of watch enthusiasts from all over the world.

Geneva once again presented itself as a multifaceted place to be for all watch collectors, dealers, and connoisseurs. In addition to the new releases, interactive initiatives, conferences, panel discussions, symposia, competitions, a knowledge quiz, and a Charity auction and get-togethers for lively and informative days.

In terms of digital reach, the Geneva Watch Days 2025 website recorded more than 159,000 visits, corresponding to nearly 29,800 unique visitors. The homepage led the way with more than 32,000 visits, followed by the Agenda & Activities section (12,600) and the exhibitor page (10,500).

Jean-Christophe Babin, President of the Geneva Watch Days Association and CEO of the Bulgari Group, comments:

"Although the broader context suggested a challenging start to the season for the industry, the opposite proved true in Geneva in the first week of September."

“The Geneva Watch Days demonstrated their vitality, appeal, and unifying power.”

Jean-Christophe Babin

"The credit for this success naturally goes to the 66 participating brands, but also to all our partners, whom I sincerely thank. (...) Thanks to their generous support, this 6th edition exceeded all expectations and confirmed the unique position of Geneva Watch Days on the global watchmaking stage."

The Geneva Watch Days were launched in 2020 by the eight brands Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk and have since become an independent event supported by the State and City of Geneva, the Fondation de la Haute Horlogerie (FHH), Geneva Tourism, the CCIG, the Grand Prix d'Horlogerie de Genève (GPHG) and long-standing media partner GMT.