4 watch characters from G-SHOCK and NIGO

As part of a joint project, Casio and the world-renowned creator NIGO have designed four characters that embody the characteristics of G-SHOCK watches.

The Japanese designer and creative from the streetwear and pop culture scene was inspired by four watch models to create four NIGOs: the "DW-5000" with its striking design of the first G-SHOCK from 1983; the "DW-6900" with three round digital displays, the "GA-2100" with its octagonal bezel, and the "GA-110" with its large case.

The four characters also symbolize the support of all those around the world who courageously take on challenges – without fear of failure. Website offers detailed insights into the characters.

The NIGO: G-SHOCK logo was developed as a symbol of this collaboration. The colon (:) in the middle represents the hour-minute separator on a digital watch.

About NIGO

NIGO founded his own fashion brand in the 1990s, which quickly gained global recognition in the modern streetwear scene. In 2010, he launched the new brand Human Made and also worked on creative collaborations with various companies.

Since September 2021, he has served as Artistic Director of the LVMH brand Kenzo. Most recently, he presented a joint collection with Pharrell Williams for Louis Vuitton in Paris in January 2025.