Audemars Piguet, SINN and nine other brands at Watches & Wonders Geneva 2026

The Geneva watch event, which emerged from the Richemont SIHH trade fair and was held digitally for the first time in 2020 during the coronavirus pandemic, is growing steadily. Eleven more brands, including Audemars Piguet and the German brand SINN, have now confirmed their participation for 2026. This means that next year, from 14 to 20 April, 66 brands will present their new products to the global watch community on the Palexpo site.

New additions: Audemars Piguet, Sinn Spezialuhren and nine other top brands

In addition to Audemars Piguet, the oldest haute horlogerie manufacturer still owned by the founding families, the German watch manufacturer Sinn Spezialuhren from Frankfurt, which is also owner-managed, is expanding the Watches & Wonders range.

Other new additions include L'Epée 1839, Behrens, B.R.M Chronographes, Charles Girardier, Bianchet, Corum, Credor, Favre Leuba and March LA.B.

"Watches and Wonders is more than just an exhibition. It is a place for a fruitful exchange with our colleagues and a celebration of our shared heritage and craftsmanship. We look forward to inviting visitors into the world of Audemars Piguet and shaping the future of watchmaking together with them," comments Ilaria Resta, CEO Audemars Piguet.

H. Moser & Cie. and Frederique Constant enlarge their stands

In addition, the Swiss brands H. Moser & Cie. and Frederique Constant are changing their locations and expanding their exhibition stands.

Watches & Wonders 2026 with new hall design

In order to accommodate the increased number of exhibitors, the halls will be partially restructured. In future, all independent watch brands will be distributed across two areas: the Carré des Horlogers (with an increase from 16 to 23 exhibitors) and the Mezzanine (from 9 to 15 exhibitors). "This allows for more visibility and a more harmonious layout," say the organisers of Waches & Wonders.

The LAB - new offer for start-ups

The LAB, dedicated to technologies that will shape the future of watchmaking, is offering for the first time that any start-up, company or laboratory can submit their ideas on watchesandwonders.com. Trade visitors, interested parties and potential partners will be able to discover the selected projects on site during Watches & Wonders Geneva 2026.

A watch programme for the whole city of Geneva

While the format remains basically unchanged with four trade visitor days and three days for the public, the supporting programme has been expanded: Opening of new spaces, museum programmes, after-work events, workshops and offers for younger generations as well as the essential Thursday Nocturne in the city centre of Geneva. Transfers between the Salon and In The City will be facilitated by a free shuttle service.

"The 2026 edition of Watches & Wonders Geneva marks a turning point in our ambition to establish Geneva as a leading destination. Our aim is to create a true city-wide cultural programme that goes beyond the Salon. We want to offer visitors of all generations an enriching, entertaining and diverse experience," explains Matthieu Humair, CEO of the Watches & Wonders Geneva Foundation.