Autumn will be sparkling: Swarovski presents the season's new collections
Swarovski presents its autumn/winter collection. This year, the new pieces of jewellery mark the 130th anniversary of the Austrian crystal jewellery manufacturer. The new creations combine the past, present and future and play with colours, shapes and a good dose of extravagance. We present the highlights.
Left: Ariana Grande with jewellery from the new autumn/winter collection. The pop star is the brand's ambassador. © Swarovski
Multifaceted, glamorous jewellery line-up for the anniversary
Swarovski is presenting a total of eleven collections for autumn and winter. With such a large selection, it might be difficult to find your favourite - on the other hand, you can't go wrong with so much beauty - the bright colours and opulent shapes make an expressive statement - combined together, the high-quality lifestyle jewellery transforms into styles with a high fashion character.
In fact, Swarovski consciously cultivates this image and has every reason to turn up the extravagance once again for its 130th anniversary.

Millenia: the Swarovski icon
The "Millenia" collection is a declaration of love to crystals. The striking yet timeless rivière silhouettes of "Millenia" celebrate Swarovski's pioneering expertise - with creations that can be worn again and again. This season, a beautiful shade of caramel joins the "Millenia" colour wheel as a new nuance and meets violet in fresh combinations. Crystals in Asscher, baguette and octagon cuts have been set by hand in delicate double-claw settings and epitomise elegance and a sense of style. In addition, asymmetrical designs with a mix of claw and bezel settings put the spotlight on Swarovski's craftsmanship. For the festive season, multi-layered designs maximise the brilliance of transparent crystals.
As part of the house's sustainability strategy, an updated Millenia Allaround necklace is also presented, made exclusively from ReCreated™ Crystals in lush green.




Matrix: The crystal DNA of Swarovski
The "Matrix" collection is characterised by Swarovski's crystal DNA and was inspired by the organic perfection of the helix structure. Classic tennis bracelets and hoop earrings are presented in new colours for autumn/winter 2025/26 and underline the stylish versatility of the jewellery family.
For the festive season, "Matrix Baguette" attracts everyone's attention with bold geometric jewellery creations. The jewellery family features a beautiful bow motif made from conical baguette-cut Swarovski zirconia. A statement necklace with a single marquise-cut crystal adds drama to elegant party looks.
Matrix Crash" also returns this season: two-tone rings, bracelets and creoles set new accents, while high-gloss, rhodium-plated jewellery pieces with transparent Swarovski zirconia embody the festive mood.



Gema: The golden side of jewellery
In the "Gema" collection, colourful, cascading crystals with different cuts come together in unexpected settings: "Gema" celebrates the art of the unconventional. In a sparkling homage to the Austrian artist Gustav Klimt, this autumn and winter's collection plays with gold-coloured crystals in elaborate designs. The necklace and choker catch everyone's eye and a versatile motif pendant can be transformed into a brooch. An oversized ring, ear cuffs and clip earrings feature a unique, curved silhouette and add dimension to this impressive jewellery family.








