The watch market in Germany - Insights from GfK

On 14 October, GfK/NIQ will present a compact overview of the current framework conditions of the watch market in its webinar "The watch market in Germany - 1st half of 2025".

This prompted us to take a closer look at how such market data is actually generated.

INSIGHT LUXURY takes a look at the GfK partner programme "POS Market Intelligence Watch Retail Germany" and uses it as an example to show how retailers, manufacturers and analysts obtain reliable information.

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Further information about the webinar on 14 October 2025, 10:00 a.m.

The webinar is aimed specifically at jewellers, specialist retailers and industry partners who want to use in-depth market knowledge to make strategic decisions.

• Get a concise overview of the current conditions facing the watch market and find out how they are affecting consumer behaviour.
• The focus is on developments in the first half of 2025 - as ideal preparation for strong sales days such as Black Week and the upcoming Christmas season.
• Finally, we will show you how you can operate successfully with data-supported solutions even under challenging market conditions.

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Market data is exciting and forms the basis for many business decisions, including, of course, in the watch trade - but how is it actually generated?

The basis is formed by the Sales figures of the participating retailers. These are fed into the GfK system automatically, continuously and, of course, anonymised and in compliance with data protection regulations.

The figures are then combined with those of all participants and aggregated. Through the Evaluation across all sales channels can be used to recognise patterns, calculate market shares, identify sales potential and recognise trends. This provides a precise picture of how individual products, brands or segments are performing in comparison to the market as a whole.

With the help of the information gained in this way, the programme participants receive answers to key questions: Which categories are growing dynamically? Where is there untapped potential? What effect do seasonal fluctuations have? And what significance does my business have for the industry?

The GfK Partner Programme makes this clear: Market data is generated through the systematic collection, anonymisation and aggregation of real-time information from the field - combined with analytical expertise that visualises trends, potential and market positions.