WatchTime Düsseldorf 2025: Avantgarde by Alexander Shorokhoff

Founded in 1992 by Alexander Shorokhov, the brand has established itself worldwide from the picturesque town of Alzenau in Bavaria and created its own artistic niche in the watch market.

Alexander Shorokhoff at the WatchTime Düsseldorf

And these are occupied very successfully, as numerous Awards and honours from the iF Design Award to the Trend Chrono Award, the International Architecture & Design Awards and the NY Product Design Award.

The brand stands for small series with skilfully created and manufactured dials, all of which spring from the creative spirit of the founder and designer. Inside, elaborately finished mechanical movements perform their precise service. In addition to three-hand watches, the range includes chronographs, full calendars and tourbillons.

The current "Karandash" model conjures up the avant-garde on the wrist. The social and artistic movement from the late 19th and early 20th century stands for renewal, breaking with convention and the courage to experiment.

Like many of Alexander Shorokhoff's watches, it is not designed for a discreet appearance, but magically attracts the eye. The eye constantly wanders back and forth between the striking yellow hands, the green or blue sub-dial, the colourful names of various avant-garde artists surrounding the black dial and the chequered, fabric-covered leather strap.

Hour appliqués and the striking "60" are made of stainless steel, as is the 43.5 millimetre case. The latter is water-resistant to 5 bar and houses the hand-wound 3105.AS movement with a 42-hour power reserve. It can be admired through the sapphire crystal case back along with its finishes such as hand engraving, rose gold plating, hand-polished and blued screws and cloud-cut wheels.

Limited to 50 pieces, the "Karandash" costs €1,750.

alexander-shorokhoff.com