"130 Years of Joy" Swarovski celebrates its anniversary with exclusive brand collaborations
As part of its 130th anniversary celebrations, Swarovski is presenting new creations from the Swarovski Creators Lab. Together with seven popular and well-known brands, the crystal jewellery manufacturer has developed new designs that define new boundaries and offer crystals a new, fascinating stage.
Left: Collage jacket by A Bathing Ape with crystal trimming from Swarovski. © Swarovski
Exclusive brand designs in Swarovski style
The Swarovski Creators Lab was launched in 2021 as a catalyst for creativity. It is a space where everything revolves around discovery, technology and curiosity. A space where diverse objects are reinterpreted through the transformative power of crystals. Each individual Swarovski Creators Lab collaboration honours the heritage and savoir-faire of Swarovski. Here, the boundaries of crystal manufacturing are continually redefined in collaboration with established and emerging brands. To mark its 130th anniversary, Swarovski has now collaborated with Oakley, Off-White™, Gufram, Loop Earplugs, PUMA, A Bathing Ape and BE@RBRICK to transform an exclusive selection of lifestyle products into light-filled limited edition creations that will delight a global audience.
Oakley - stylish sunglasses with bling
Oakley's disruptive mission statement meets Swarovski's expertise as a master of light. The result is the Oakley Plazma, set with 867 round crystals. Sunglasses that go beyond convention - and a new visual expression for anyone who can't get enough of the sun.
OFF-WHITE - Street wear meets sparkling craftsmanship
Off-White™ merges luxury fashion and streetwear. The brand is celebrated for its avant-garde aesthetic and its roots in street culture. The iconic hoodie now has a transformative shine: 4,025 crystals together form the Off-White™ arrow logo and are reminiscent of a starry sky. Inspired by Swarovski's pavé technique, the crystals in different sizes create a textured surface that brings Off-White™'s bold, modern vision to life with outstanding craftsmanship.
GUFRAM - Sculpture in Crystal Rock Style
The decorative home accessories from Gufram put the beauty of nature in the spotlight. The iconic Guframini CACTUS® now shows a new side: the surface has been hand-set with precious Swarovski Erinite crystals with double tips, reminiscent of sparkling dewdrops in the desert. The sculpture is covered in crystal rock elements that add texture and lustre to the organic silhouette. A unique miniature collector's item, the Guframini CACTUS® recreates the wardrobe designed by Guido Drocco and Franco Mello in 1972, fusing modern art with Swarovski's crystal expertise.
LOOP EARPLUGS - a luxury accessory with millenia-cut crystals
The collaboration between Swarovski and Loop Earplugs transforms this essential accessory into an eye-catching, futuristic fashion statement. This is where high performance hearing protection meets jewellery design. Each earplug is set with a total of six crystals, which have been precisely applied by hand. These limited edition creations with the iconic Millenia cut in an elegant bezel setting make the earbud a luxury accessory at the intersection of fashion and technology.
PUMA - Shoe icon "Speedcat" as a limited edition Swarovski artwork
The PUMA Speedcat - a shoe icon rooted in motorsport - returns as a limited edition collector's item. The design resembles a haute couture creation and is set with a total of 5,316 crystals in four different sizes and colours. The radiant Swarovski details envelop the slender silhouette in impressive brilliance. The crystals have been placed using precise transfer techniques and allow the iconic PUMA logo to shine with consummate craftsmanship. This is where dynamism meets elegance.
A BATHING APE - Collage jacket with Swarovski extravagance
A Bathing Ape is known for cool camouflage prints, a vibrant colour palette and striking motifs. The signature college-style jacket is given new radiance with the light-filled luxury of Swarovski crystals. This drop combines BAPE's iconic shark logo on a detachable hood with the classic college-style leather jacket. A precise application of 11,388 crystals in different colours brings the shark motif to life in an impressive way. The result is a statement piece that perfectly combines streetwear and craftsmanship.
BE@RBRICK - glamorous crystal teddy bear
BE@RBRICK is deeply rooted in street culture and inspires with designer toys in the form of coveted, modern home accessories. In collaboration with Swarovski, the characteristic bear shows a sparkling new side: decorated with 14,500 crystals in various sizes and effects. Each figurine has been elaborately hand-set with flatback crystals, transforming the symbol of pop culture into an outstanding work of crystal art.
