Bvlgari Polychroma: Color explosion in the high jewelry cosmos

Rome, Switzerland – With the new collection Polychroma Bulgari elevates the interplay of color and form to a new level. More than 600 masterful creations – including around 250 new designs and 60 so-called "millionaire pieces" – mark a pinnacle of Roman jewelry craftsmanship. First presented in 2025, the line combines tradition, innovation, and pure joy of color.

A kaleidoscope of gemstones

The collection celebrates the entire spectrum of color in haute joaillerie. Over 16 different cuts and 56 color nuances – from rubinellas and Paraiba tourmalines to sapphires – create a vibrant interplay of colors that reinterprets movement and light. Bvlgari thus remains true to its Roman credo: jewelry as an expression of joie de vivre, not restraint.

Design language & design innovation

Polychroma stands not only for color, but also for movement and change. Asymmetrical volumes, organic transitions, and modular constructions create dynamism. In addition to necklaces and bracelets, the line also includes exceptional timepieces – luxurious watches with gemstone inlays, whose design is reminiscent of iconic Apple Watch silhouettes, yet executed with genuine Bulgari craftsmanship. In this way, the brand playfully combines high-tech aesthetics with Roman glamour.

Collection in the spotlight of the luxury scene

The world premiere of Polychroma took place in Taormina as well as at a gala event in Los Angeles – a symbol of Bulgari's global reach. Prominent guests included: Viola Davis and Jon Hamm They celebrated the return of cinematic luxury, reflected in every piece of jewelry. Bulgari thus underscores the connection between "movie glamour" and Roman heritage – opulent, artistic, and yet contemporary.

The official video for the collection offers more impressions from the presentation: YouTube – Bvlgari Polychroma 2025.

Text: Insight Luxury Editorial Team

Image credit: Official press images Bvlgari / Media Center – October 2025.