A Moment at the Maison

They say first impressions are everything—especially when you approach something with an open mind and without any preconceived expectations. Those first moments in a new setting, encounters with the locals, and the little details along the way often speak louder than a thousand words. That’s exactly how—straightforward, honest, open, and as far removed as possible from the usual PR hype—we want to bring watch and jewelry manufacturers and their brands to life.

With this in mind, we set off for Switzerland to visit watch-brands, spend some time there, and soak up as much of the atmosphere in the Maisons as possible.

In our series “A Moment at the Maison,” we share these impressions—as a gateway to the worlds that define these manufacturers.

A first season full of contrasts

In this—let’s call it the “first season”—we were able to visit such diverse manufacturers as Mondaine & Luminox, Franck Muller, Parmigiani Fleurier, Frédérique Constant, and Eberhard & Co.

As different as these brands’ focuses and products may be, they all have one thing in common: dedication, a passion for their products, commitment, and deep expertise—and you can sense that right from the start.

And here’s the link to the first episode: A Moment at Mondaine