Ten years of Ma Préférence: Poiray celebrates a decade of individuality

Individuality has always been a defining characteristic of luxury and is more in demand today than ever before. The Parisian Maison Poiray In 2015, he conceived a piece of jewelry that redefined the idea of customizable luxury: the collection Ma PréférenceToday, ten years later, she celebrates her anniversary – as a symbol of a generation of women who shape their own style, emotions and story.

"One ring, three elements, endless possibilities"

With this principle, Poiray has created a concept that unites creativity, emotion, and craftsmanship. Each ring consists of modular components: the band, setting, and gemstone can be freely combined and changed at any time. This results not in a mass-produced piece of jewelry, but in a highly personal statement – as ever-changing as its wearer.

Ma Préférence For a decade, it has accompanied life's great moments – declarations of love, births, achievements, memories. Each ring tells its own story, crafted from gold, precious stones, and meaning.

The secret to success? Poiray understood that modern luxury lies not only in possession, but in the expression of one's own identity. Ma Préférence Jewelry is for living – and for passing on stories.

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About Poiray

The Parisian Maison Poiray was founded in 1975 by Michel Ermelin and Françoise Rauscher Founded with the aim of bringing a feminine, modern lightness to the often austere luxury of the time, Poiray brought a breath of fresh air to the Place Vendôme with soft lines, vibrant colored gemstones, and a touch of Art Deco.

Icons like the heart-shaped Cœur Entrelacé, the clock Ma Première

or the customizable one Ma PréférenceThe collection made the house a symbol of confident femininity – elegant, playful and unmistakably French.

More about Poiray: this way

and https://poiray.com/en