"Pre-loved" – Watch & Jewelry Trends 2025: What the eBay Watchlist Trend Report Reveals

The current eBay Watchlist Trend Report clearly shows: Luxury, design and collecting culture will experience a new dynamic in 2025. Particularly exciting for watch and jewelry enthusiasts are the developments surrounding value appreciation, aesthetics, collecting behavior and the growing importance of the "pre-loved" sector.

Jewelry: Investment, Rediscovery & Iconic Designs

One key trend is: Jewelry is increasingly seen as an investment.

The report makes it clear:

• Van Cleef & Arpels With a value increase of around 90 percent, it is at the top of the list of the most sought-after luxury jewelry brands.
• Tiffany & Co. and Bulgari They also show a significant increase in demand.
• Vibrantly colored jewelry, sculptural shapes, brooches and mixed-metal designs are making a comeback.

This shows:
Jewelry with a clear design DNA, high material quality and iconic recognizability is gaining in importance, as are pieces that can be emotionally charged – jewelry as „investable emotion“.

Watches: Icons on the rise and the new collecting culture

Priorities are also shifting in the area of timepieces:

• Models like the Chanel Première, the Breitling Chronomat or the Cartier Tank Française are experiencing particularly strong increases in value.
• Among the enduring classics with consistently high demand are the following: Omega Speedmaster and the Bulgari Serpenti.
• „Interest in “unisex watches” is growing significantly – a sign of the further evolving understanding of gender in watch design.

Recognizable:
Collectible designs, heritage models, and watches with a clear aesthetic identity are highly sought after. Buyers want timepieces that are both wearable and retain their value.

Design and fashion trends that also influence jewelry and watches

The report identifies five defining style trends that directly impact accessories and fine jewelry:

1. Opulence you can touch

Structure matters. Jewelry with a tactile surface, reliefs or organic shapes complements textured fashion.

2. Statement silhouettes

Architectural jewelry, cuffs, large rings and sculptural earrings – a trend towards strong shapes.

3. Nature & Nightlife

Colored gemstones, animal prints, organic structures and bold color palettes create striking accents.

4. Flowing Lines

Flowing, soft designs are reflected in thin bracelets, slim watch profiles and organically shaped rings.

5. Drama in Detail

Brooches, XXL earrings, dominant bangles and jewelry pieces as focused eye-catchers.

What does this mean for the luxury market in 2025?

1. Pre-loved is becoming a premium segment.
Resale values are rising, and collector markets are becoming more professional.

2. Design icons remain indispensable.
Brands with iconic lines – from Cartier to Bulgari – maintain their position.

3. Color continues to gain in importance.
Colored gemstones and colored dials define a new modernity.

4. Jewelry becomes more personal.
Individuality and strong designs replace interchangeable mainstream.

5. Collectibles are the focus.
Customers focus on value development, identity, and brand charisma.

The future of luxury is value-oriented, personal – and bold.

The trend report clearly shows:
Luxury moves away from status symbols towards personal companions, which are convincing both emotionally and economically.

For brands, collectors and enthusiasts, this means:
Design, material quality and a clear brand identity are becoming more important than ever before.