G-SHOCK presents another limited edition featuring British rapper Central Cee

G-SHOCK presents in collaboration with the British rap star Central Cee A special edition of the "6900" series. This limited-edition watch combines the robustness of G-SHOCK watches with the distinctive style of Central Cee's own streetwear brand, SYNA.

The rapper has been a brand ambassador for the Japanese watch brand G-SHOCK since 2024 and has incorporated design elements from SYNA for the first time in this edition.

The musician was surely inspired by his travels and his music for the reinterpretation of the G-SHOCK model DW-6900.

The result of this creative process is the „DW-6900CC25-4ER“, which is waterproof up to 20 bar and has a resin case (53.2 × 50 × 18.7 mm), whose deep Bordeaux red color is reminiscent of old British passports.

The SYNA logo is engraved on the back of the case, while another logo becomes visible on the dial when the backlight is switched on.

In addition to precise timekeeping, the functionality includes a stopwatch, alarm, timer, backlight and calendar.

„I’ve been a fan of G-SHOCK from day one. The ‚6900‘ is my go-to watch – I wear it almost every day,“ said Central Cee.

„Fans have been eagerly anticipating this project, and we are delighted to present the next phase of our partnership with Central Cee through his SYNA brand. He embodies everything G-SHOCK stands for – resilience, creativity and cultural relevance – and now tells his story through an icon that has been with him since childhood,“ adds Jonny Erazo, Head of UK B2C Marketing, G-SHOCK.

(RRP €149)

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