LVMH Watch Week 2026 in Milan: expressive shapes and colors

Bold colors, striking chronographs, unusual displays: The watch brands of the LVMH group are showing in Milan what is intended to define the new year.

The LVMH Watch Week It always takes place in metropolises where the luxury goods group is represented not only with its watches, but also with its exclusive fashion brands, cosmetics, champagne and its hotels.

Following Dubai, Singapore, New York and Paris, the 2026 edition will take place this year from January 19th to 21st in Milan instead. The new models from Bulgari, Daniel Roth, Gérald Genta, Hublot, L'Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co. and Zenith will be presented.

With its early start in the year, the event is sure to attract special attention: The new releases from such diverse brands as Louis Vuitton, TAG Heuer and Bulgari might reveal something about the state of the entire industry:

Have they boldly invested in new technologies, experimented with new materials and designs? Or have they played it safe, stuck to tried and tested methods, and thus tried to cater to a more hesitant clientele?

The initial impression of the new releases from Watch Week certainly reveals no understated elegance, but rather expressive, bold shapes and colors. Lavish stone setting and a commitment to mechanical movements are also evident, even in women's watches.

TAG Heuer, Louis Vuitton, Hublot, Zenith and Bulgari

Tag Heuer presents the next generation of its „Carrera“ chronograph. Beneath the tall „glass box“ is a dial with multiple levels and striking color combinations.

Louis Vuitton focuses on its history as a travel outfitter and equips the „Escale“, launched in 2024, with several new, complicated calibers: Among other things, there is a world time watch with central tourbillon and an unusual twin-time indication.

Hublot presents the „Big Bang Tourbillon Novak Djokovic Goat Edition“, three limited models which use the latest materials and whose automatic movement with tourbillon sits on a transparent grid instead of on a classic plate.

Zenith has primarily focused on the "Defy" family. Among the new models is also one with a tourbillon, the "Defy Skyline Tourbillon Skeleton" in rose gold.

Bulgari Bulgari demonstrates its expertise in jewelry watches, reviving its classic "Maglia Milanese Monete" among other pieces. Its dial is concealed beneath an antique coin. The watch is powered by a tiny mechanical movement. Its bracelet is the first Bulgari has produced using the classic Milanese technique.

We will provide timely and detailed reports on the most exciting new products of LVMH Watch Week 2026.

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