Time to Watches 2026: A watch village with 85 exhibitors
Time to Watches (April 14-19, 2026) enters its fifth year with an expanded format. Following its move last year to Villa Sarasin, the Geneva event will once again be held in close proximity to the concurrently running World of Modern Art in 2026. Watches & Wonders (April 14-20, 2026) will take place.
„By 2026, Time to Watches will transform into a watchmaking village,“ promises Christian Wipfli, founder and director of Time to Watches.
Specifically, this means that the watchmaking experience for visitors will extend beyond Villa Sarasin – the former 19th-century manor house restored in 1993. The surrounding park will house a lodge, annex, wine cellar, garden, brand pavilions, and creative activities. There will also be bars, food trucks, and informal meeting points.
Last year, Time to Watches brought together 77 brands and over 9,500 visitors. By 2026, it will be even more. 85 brands be – from long-standing exhibitors to first-time exhibitors.
The watch village Time to Watches welcomes dealers, watch enthusiasts, journalists and influencers alike as temporary residents.
„Time to Watches is growing steadily, but what touches people most is the emotion it conveys. In 2026, we will create new spaces where this emotion can flow freely. Besides the ambiance, it is the moments we create together that truly matter,“ says Christian Wipfli.
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