Swatch Group's net profit will plummet by almost 90 percent in 2025.

The key figures for the 2025 financial year published today by the Swatch Group are anything but rosy. Group profit fell dramatically from €219 million in 2024 to €25 million in 2025. Revenue also declined, decreasing by 5.9 percent (at current exchange rates) from €6.73 billion to €6.28 billion.

Like all Swiss watch manufacturers, the Swatch Group suffered under the US tariffs. However, following the agreement to retroactively reduce tariffs from 39 to 15 percent, the figures for the entire industry recovered in December. This is shown by the Export statistics of the Federation of the Swiss Watch Industry (fh).

And the Swatch Group is optimistic in its outlook for 2026. Especially since sales in the Watches & Jewelry segment excluding China, Hong Kong SAR and Macao SAR rose by 3.4 percent last year (by 8.2 percent in the second half of the year and by 10.4 percent in the fourth quarter).

In North America, led by the USA (the strongest market for the entire Swiss watch industry in 2025), the Swatch Group even recorded a record year with sales growth of almost 20 percent in local currencies, „confirming sustainable and solid growth throughout the year, regardless of the chaos of tariffs“.

Other key markets with high potential for future growth also saw significant increases in 2025, according to the Swatch Group's official annual report. "India, the Middle East, Mexico, and Poland recorded double-digit sales growth in all price segments. Sales performance was positive in Europe and Asia in the second half of the year, particularly in the UK, Germany, South Korea, and Taiwan."„

Outlook 2026

„"The very positive momentum of the second half of the year and the acceleration in the last quarter will continue in January 2026 across all price segments. The Group expects very positive sales and volume development for 2026, which will make it possible to massively reduce losses in the production area and substantially improve the Group's profitability."“

swatchgroup.com