Watches & Wonders Geneva 2026: Discover the program!

The countdown is on. Watches & Wonders Geneva offers seven days of ticking highlights from April 14th to 20th, 2026. From the exhibition hall at the Palexpo grounds to the city center of Geneva, the event promises a true immersion into the innovation and craftsmanship of leading watch brands and exciting independents.

Online ticket sales for Watches & Wonders 2026 will start on February 10, 2026.

Watches & Wonders Geneva at the Palexpo grounds — *Watches & Wonders Geneva*

Watches & Wonders 2026: An edition dedicated to growth

This year marks the seventh edition of the Watches & Wonders event, although the first two editions were held entirely online due to the pandemic. Since then, the successor to the former SIHH (Salon International de la Haute Horlogerie) watch fair has grown every year. This year, 11 new brands are participating, and the "In The City" program has been expanded.

Watches & Wonders Geneva In the City, view of the stage at a live music concert

Watches & Wonders Geneva In The City, view of the bridge in Geneva's city center at night, where many people are out and about.

Watches & Wonders Geneva is open to both trade visitors and the general public (from April 18th). Last year, over 55,000 visitors took advantage of this.

The city center under the banner of the Montreux Jazz Festival

A brand-new venue on Quai Général-Guisan opens its doors in an exclusive partnership with the Montreux Jazz Festival, which is curating the evening music program with live concerts in Geneva for the first time. The 600-square-meter space is open daily from 5 p.m. to 11 p.m. and welcomes audiences by prior registration.

The Watchmaking Village

The Watchmaking Village will be located in the Pont de la Machine building, a bridge over the Rhône in Geneva's city center. In this historic 19th-century building, visitors can expect introductory courses in watchmaking as well as information on professions and career paths. It is organized by the Swiss Watch Industry Employers' Association (CP). This location also serves as a meeting point and starting point for guided tours of the city.

A hand holds a watchmaker's screwdriver to a watch movement at Watches & Wonders Geneva.

The exhibiting brands have also prepared numerous surprises throughout the week – with animations and presentations in their boutiques in the city center.

Even more „Wonders“ in the salon

The LAB at the Palexpo site, with its newly designed area, is dedicated to innovation and cutting-edge technologies in watchmaking. Around 15 new start-up projects were selected from 60 applications, based on criteria such as innovative strength, relevance to the watchmaking world, sustainability, and social impact.

For the third consecutive year, the partnership with ECAL (École des Arts Lausanne) will continue. Students of the Master of Advanced Studies in Design for Luxury and Craftsmanship will present original installations that invite visitors to an immersive experience of time.

Entrance area Watches & Wonders Geneva — *Watches & Wonders Geneva*

At the entrance to the salon, Le Cadran will serve as a reception and meeting point. Eight benches and four tables are grouped around a central clock tower, reminiscent of a clock face – a place to rest, wait, or meet friends.

The exhibition „Wake Up!“ offers a fascinating journey through the history and use of the alarm clock – from the Middle Ages to the present day. On display are timepieces, clocks, pendulum clocks, and graphic works from the collections of the Musée d'Art et d'Histoire de Genève (MAH).

Issuing Brands

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Watches & Wonders Geneva 2026: Discover the program!

Watches & Wonders 2026: An edition dedicated to growth