Kering: Optimism despite poor figures for 2025

Kering achieved a net profit of €72 million last year (2024: €1.13 billion) – a decline of 93.6 percent. Revenue for 2025 was projected at €14.7 billion, representing a decrease of 13 percent. Nevertheless, the company expects growth for the current year.

Kering had already planned for the first half of 2025. massive drop in profits and sales The company had to accept this. The second half of the year brought no turnaround, as the company's recently published figures show. Sales fell by nine percent in the fourth quarter. Analysts had expected the poor performance of Gucci's parent company, Kering, for the full year 2025.

Nevertheless, Luca de Meo, CEO of the luxury goods group since September 15, 2025, remains optimistic and expects a Return to growth.

„Business performance in 2025 does not reflect the Group’s true potential. In the second half of the year, we took decisive action – strengthening our balance sheet, reducing costs, and making strategic decisions that lay the foundation for our next chapter. On April 16, our Capital Markets Day (CMD), we will present a clear roadmap to enhance the appeal of our luxury brands and reignite growth with clearly defined brand strategies, a more efficient organization, and strong financial discipline. Looking ahead to 2026, the entire team is fully committed to making Kering leaner and faster, improving brand positioning and revenue, restoring margins, and strengthening cash flow to ensure sustainable, long-term value creation.“

The poor performance of its once cash-cow Gucci is causing problems for the group. Kering generated sales of six billion euros with the brand last year, 22 percent less than in 2024. The decline in the fourth quarter was ten percent, the lowest year-on-year decrease compared to the previous three quarters.

And so, following yesterday's announcement of the 2025 financial results, Kering's share price rose by double digits at times, after having fallen to its lowest level since September of last year last Friday.

kering.com