Nanis – A New Manifesto for a Changeable Jewelry Identity

Shortly before Inhorgenta, Nanis is opening a new chapter with a comprehensive rebranding.

The Vicenza-based jewelry house Nanis is sharpening its identity – with a clear focus on versatility, freedom, and contemporary expression. Jewelry is not seen as a static object, but as a companion in everyday life, a means of personal transformation.

Nanis on the Inhorgenta 2026 Discover them here: Hall B1, Booth 305

Design codes and visual clarity

Curved shapes, lightness, a variety of materials, and versatility define the new brand world. The signature style remains distinctive and cosmopolitan – a blend of contemporary glamour, effortless elegance, and subtle irony. Nani also sets new visual standards: a reduced color palette featuring plum and brown tones, clean typography, and a concise logo restructure the brand identity.

Experience space boutique

The transformation is particularly evident in the retail concept. Sales areas are conceived as atmospheric experiential spaces where materials, light, and movement are consciously staged. The "Nanis Texture"—a finely woven Italian fabric with a subtle gold line—lends the surfaces depth and character.

^{The new boutique concept}

Jewelry as a reminder of one's own identity

Creative Director Laura Bicego The idea behind it is succinctly formulated:

„"Jewelry doesn't define who you are – it reminds you."“

With the new manifesto, Nanis reaffirms its position as an Italian Maison where tradition and innovation, elegance and lightness come together.

nanis.it