Nanis: Jewelry as a Personal Language – An Interview with Laura Bicego
For Laura Bicego, jewelry is no longer defined by status, occasion, or convention. At Nanis, it becomes a personal companion—something that moves with the wearer, blends naturally into everyday life, and reflects inner emotions rather than conforming to external norms.
In this interview, Laura Bicego discusses the evolving role of jewelry as an expression of one’s personality, pieces that are lived and worn—not reserved for special occasions—and the growing need for meaning, connection, and freedom. She explains how collections like DUO actively involve the wearer in the creative process and how Nanis translates a quieter, more conscious understanding of luxury into form, material, and craftsmanship. Ultimately, it is a conversation about jewelry not as an object, but as an experience: personal, transformative, and deeply human.
In conversation with Laura Bicego
INSIGHT LUXURY: Jewelry today seems to be moving away from its traditional role as a status symbol and from being worn solely for special occasions. How do you see its role in everyday life—and how does this shift influence your work at Nanis?
Laura Bicego: I’ve always believed that jewelry should be a part of life—not something you only take out of the jewelry box for special occasions. Jewelry should move with the wearer, reflect her personality, and feel intimate, vibrant, and expressive. I’ve always been inspired by how people naturally integrate jewelry into their everyday lives—from quiet, personal moments to festive occasions.
This philosophy has defined Nanis since its founding in 1990. We design jewelry that is versatile, lightweight, and elegant: pieces that can be worn individually, combined, or reinterpreted to suit your mood. Jewelry becomes a second skin, a subtle signature—not merely an ornament, but a companion that is part of your personal story and daily life.
INSIGHT LUXURY: Today, many consumers are looking for meaning and an emotional connection when they buy jewelry. What do you think people really want from a piece of jewelry they plan to wear for a long time?
Laura Bicego: People are looking for a connection—for jewelry that feels personal and meaningful. A piece of jewelry will only stay with someone over the long term if an emotional bond is formed: through memories, feelings, and the opportunity to see their own identity reflected in it.
At Nanis, we design jewelry that fosters this connection. Every line, every detail, and every choice of material invites you to experience the piece in your own way—to mix and match it, reinterpret it, or simply let it speak for itself. Jewelry isn’t just something to be looked at; it’s something to be lived. Like cashmere against the skin: soft, familiar, and close. A piece of jewelry is truly loved when it grows with the wearer and adapts to different stages of life and moods.
INSIGHT LUXURY: With DUO, the wearer becomes part of the creative process. What inspired you to create this level of freedom and versatility—and how does it reflect your vision of contemporary luxury?
Laura Bicego: DUO was born out of a desire to bring together different worlds, materials, and identities—a dialogue that reflects freedom, change, and personal expression. I wanted to create a collection that doesn’t dictate an identity, but rather adapts to the wearer and invites her to shape the piece of jewelry according to her own style.
The combination of 18-karat gold, natural gemstones, and leather creates a confident, modern balance. DUO is more than just jewelry—it is a living object that evolves with the wearer. It transcends gender boundaries and conventions, opening up endless possibilities for self-expression. Two elements, two characters, countless forms of expression—that is the spirit of DUO and my understanding of modern, fluid luxury.
INSIGHT LUXURY: Today, luxury is often described as understated, personal, and mindful. How does Nanis translate these values into design, materials, and craftsmanship?
Laura Bicego: For me, luxury is above all about connection: the way a piece of jewelry touches the skin, reflects light, and becomes part of one’s life. At Nanis, this is reflected in jewelry that moves with the wearer—lightweight, versatile, and adaptable, designed to accompany one’s own rhythm rather than dictate it.
The designs are fluid and elegant; the materials—18-karat gold, diamonds, and natural gemstones—enter into a dialogue with the body, personality, and light. Every detail is crafted by hand to allow for wearing, mixing, and transforming. In this way, craftsmanship becomes personal luxury: jewelry that is alive, invites intimacy, and gives the wearer the feeling that it truly belongs to her.
