Corum Returns with New Releases Following the Buyout
Corum relaunches with multiple new releases at Watches & Wonders 2026 following management buyout
Almost exactly a year ago, Haso Mehmedovic announced a global relaunch following his management buyout. Now the brand has made a comeback, unveiling the new models from the “Admiral,” “Golden Bridge,” and “Heritage” collections during an exclusive preview at its manufacturing facility in La Chaux-de-Fonds.
“It would be easy to say, ‘Corum is back.’ But that wouldn’t be entirely accurate. Corum has been here continuously since 1955—free-spirited, unconventional, always creative, and often defiant,” says CEO Haso Mehmedovic. “Today, I have the pleasure—and above all, the honor—of serving as the guardian of this icon from La Chaux-de-Fonds. The address remains the same. The building is still unique. And the determination to continue an extraordinary adventure that began exactly 70 years ago remains unbroken.”
Mehmedovic joined Corum as a watchmaker in 2011. “I have dedicated my entire career to these masterpieces of watchmaking—the ‘Golden Bridge,’ the ‘Admiral,’ the ‘Coin,’ and many others. Our heritage is extraordinary: we have 350 museum pieces, each one a testament to vision, design, and complexity. In short: a history. And it is precisely this history that we now want to continue writing,” he emphasizes.
7-Point Strategy Focuses on Continuity
- A clear product strategy, along with a reduction in the number of models, to focus on the flagship models “Admiral” and “Golden Bridge.” At the same time, the “Heritage” line will be launched.
- The gradual return to 100 percent in-house manufacturing in order to regain full autonomy in watchmaking.
- Presence at Watches & Wonders: “Corum is one of the leading players in haute horlogerie—there’s no doubt about that.” Participating in Watches & Wonders is therefore a logical step.
- A focused distribution network and a focus on high-quality retail partners, combined with a reduction in points of sale from over 300 in 2024 to 70.
- The development of a clear visual identity through the Corum key.
- The appointment of a visionary designer to revitalize the brand: Emmanuel Gueit, the man behind some of the greatest achievements in watchmaking over the past 25 years.
- A clear message and DNA: Corum—a brand with over 70 years of history yet still youthful at heart, nestled among centuries-old watchmaking traditions.
Corum: 19 New Releases for Watches & Wonders 2026
At Watches & Wonders 2026, Corum will present eleven new “Admiral” models based on four key innovations: a redesigned case, new dials, a new integrated bracelet, and a completely new caliber developed in collaboration with its partner Concepto in La Chaux-de-Fonds.
These new models completely replace the previous “Admiral” collection and include six models with a 39-millimeter diameter and five models with a 36-millimeter diameter.
At the same time, Corum is introducing six new “Golden Bridge Sapphire” models: three models, each available in two versions—one in white gold and one in 5N gold. A common feature is the new case made entirely of sapphire crystal—the first of its kind for a “Golden Bridge”—which revives the transparency of earlier versions of the model.
In addition, there are two new “Heritage” models: a new “Coin” and a reissue of the “Golden Book.” Both are produced in strictly limited annual editions.
