Maurice Lacroix x Spanish Soccer
The Swiss watch brand Maurice Lacroix will sponsor the Spanish soccer club Real Betis Balompié through the end of the current season and into the 2026–2027 season. The club currently plays in La Liga, the top division of Spanish soccer.
Throughout the current and upcoming seasons, Maurice Lacroix will be featured on select club platforms and will launch targeted initiatives to further strengthen its connection with Betis fans.
Of particular note is the team’s presence in Seville at their home stadium, La Cartuja, where an exclusive pre-kickoff countdown—inspired by the “Aikon” collection—will further ramp up the excitement.
Stéphane Waser, Managing Director of Maurice Lacroix, explains:
“In soccer, where the outcome of a match is often decided in a fraction of a second, time is just as central a factor as it is in watchmaking. Our timepieces accompany life’s defining moments—and we strive to accompany Real Betis precisely in these moments, both at La Cartuja Stadium and during away games. This partnership stands for intensity, excellence, and passion.”
Ramón Alarcón, CEO of Real Betis Balompié, adds: “It is a great
pleasure for Real Betis to welcome a brand like Maurice Lacroix. This agreement allows us to continue growing alongside leading international partners and to develop new experiences that will strengthen our bond with our fans in the long term.”
