Geneva Watch Days 2026 – Update

Exhibitions, guided tours, and the program at the Pavilion

The Geneva Watch Days 2026 are continuing to take shape. After previously reporting on the decentralized concept, the 71 participating brands, and the Fondation Dominique Renaud’s program, the detailed agenda for visitors is now available.

The update focuses on a new exhibition in the Blue Box, guided encounters with selected watches, personalized recommendations, and several public discussion formats. Geneva Watch Days is thus evolving even further into an experience where contemporary watchmaking can be not only viewed but also directly explored.

You can read our first overview of the event here: Geneva Watch Days 2026: Open Doors in the Capital of Haute Horlogerie.

An additional exhibition at the Blue Box

One of the most significant additions to this year’s program is the exhibition “Air, Earth, Fire, Water: 4 Elements in Time.” It will take place in the Blue Box, located right next to the Main Pavilion at the Rotonde du Mont-Blanc.

More than 130 selected watches are grouped there into four fundamental thematic worlds: Air, Earth, Fire, and Water. This number refers exclusively to the curated exhibition in the Blue Box. In addition, there are the new releases and collections that the 71 participating brands are showcasing in their boutiques, hotels, showrooms, and other exhibition spaces.

The classification based on the four elements offers a perspective that goes beyond brands and technical categories. It focuses on design concepts, materials, and different areas of use, and reveals connections between watches that, at first glance, seem to come from completely different worlds.

Experience Watches Up Close

The exhibition is complemented by the public program “30 Minutes, Watch in Hand.” From Thursday through Saturday, four themed tours will take place at 30-minute intervals throughout the exhibition. They will be held between 2:00 p.m. and 4:00 p.m.

On Sunday, the event will be titled “40 Minutes, Watch in Hand”: Two guided tours will begin at 2:00 p.m. and 2:40 p.m., respectively, and will last until 3:20 p.m. in total. The tours are designed to give visitors a closer look at the materials, proportions, craftsmanship, and design details.

The exhibition at the Blue Box is open to the public on Thursday, Friday, and Saturday from 10:30 a.m. to 6:00 p.m. and on Sunday from 10:30 a.m. to 4:00 p.m. Admission is free.

Personal Recommendations from 71 Presentations

With 71 participating brands and a correspondingly large number of new models, it’s not always easy to find your way around. The “The Emmanuel’s Picks, Watch Review” segment in the Pavilion offers a personalized guide through this wide variety.

Industry expert Emmanuel Schneider highlights watches that particularly caught his eye among the presentations. The focus is on interesting designs, artisanal details, technical solutions, and compelling design concepts.

The public office hours are scheduled for Thursday from 10:30 to 11:00 a.m., Friday from 12:00 to 12:30 p.m., and Saturday and Sunday from 10:30 to 11:00 a.m. each day.

Discussions on the Future of Watchmaking

The program of discussions at the Pavilion has also been finalized. In a series of public panel discussions, industry representatives will address issues of concern to manufacturers, dealers, and collectors alike.

On Thursday, the relationship between watchmakers and specialized movement designers will be the focus of a discussion titled “Watchmakers vs. Movement Constructors.” The symposium will be moderated by Revolution. This will be followed from 3:00 to 5:00 p.m. by the previously announced second edition of “Amplitude.” Thomas Hertog, Janna Levin, Katie Mack, and Nobel Prize in Physics laureate Didier Queloz will discuss whether time actually exists or is shaped by our perception. The discussion, conducted in English, will be moderated by Louise Ekland.

On Friday, “Desirability: The Brand or the Product?” explores what makes a watch desirable today. On Saturday, “Beyond Gender” challenges the traditional categorization of watches by gender. The series concludes on Sunday with “The Great Polarization,” which explores the tension between major luxury conglomerates and independent brands.

A Pavilion Where You Can Get Involved

In addition to the panel discussions, the Pavilion offers other events. These include the CaliberShip Challenge, in which 20 participants—assisted by students from the Geneva Watchmaking School—adjust mechanical Sellita movements. The results are then evaluated by the Contrôle Officiel Suisse des Chronomètres, or COSC for short.

The program is complemented by, among other things, public forums, quiz shows, podcasts, a brunch hosted by the Fondation Haute Horlogerie, and activities for the next generation. Some other program items, including the Power Breakfasts and parts of the Collectors’ Lounge, are accessible only by invitation or upon prior registration.

The event will be visible throughout the city

The decentralized concept remains the defining feature of Geneva Watch Days. The 71 watchmakers do not exhibit in a single location, but are spread out across boutiques, hotels, suites, and showrooms throughout Geneva.

To help visitors find the individual stops more easily, the participating venues will be marked with Geneva Watch Days signs. Flags on the Mont Blanc Bridge and at Cornavin Station will make the event visible as soon as visitors arrive. Bike taxis will also be operating in the city center throughout the week.

All 71 participating brands

Akhor, Alpina, Alto, Amida, Artisans de Genève, BA111OD, Beaubleu, Beauregard, Beda’a, Behrens, Bell & Ross, Bianchet, Bimbu, Breitling, Bremont, Bvlgari, Byrne, Cédric Johner, Claude Meylan, Corum, Czapek, Daniel Roth, David Candaux, De Bethune, Dennison, DOXA, Emmanuel Bouchet, Fears, Ferdinand Berthoud, Frédérique Constant, Furlan Marri, Gallet, Gérald Genta, Gerald Charles, Girard-Perregaux, Greubel Forsey, Hautlence, Kerbedanz, Keris, Konstantin Chaykin, Krayon, L. Leroy, Laurent Ferrier, L’Épée, Lederer, Linde Werdelin, Louis Erard, Louis Moinet, Massena Lab, Maurice Lacroix, Mauron Musy, MB&F;, MicroMilSpec, Ming, NAOYA HIDA & Co., Oris, Otsuka Lotec, Perrelet, Phillips, Renaud Tixier, Réservoir, Singer Reimagined, Speake-Marin, Stollenwurm SA, Trilobe, Tutima, Unimatic, Universal Genève, Urwerk, Zenith, and MARLI New York.

More Activities, More Opportunities to Connect

The detailed program complements the presentations of the 71 brands with shared experiences. The Blue Box brings together more than 130 selected watches in its own exhibition, while guided tours, expert recommendations, and panel discussions offer different perspectives on watchmaking.

In this way, Geneva Watch Days remains true to its original concept: the industry opens its doors and brings manufacturers, watchmakers, retailers, collectors, and interested visitors together to engage in conversation.

Geneva Watch Days will take place in Geneva from September 2 to 6, 2026. The complete and continuously updated program is available in the official agenda.