Haute Jewels Geneva: Annamaria Cammilli

Haute Jewels Geneva: Annamaria Cammilli

This year, Annamaria Cammilli is presenting elegant pieces of jewellery inspired by flowers. The Florentine brand is increasing its focus on the high-jewellery segment and has opened a new jewellery atelier at its home base.

Left: The new "Hypnose" collection by Annamaria Cammilli.

New goldsmithStudio in Florence

Annamaria Cammilli is an established name in the Italian fine jewellery segment. The brand impresses with designs in an unmistakable style that has been delighting jewellery lovers from all over the world for more than 40 years. The brand is continuing its creative journey in 2025 and intends to focus more on the high jewellery segment this year. 

Last year, Annamaria Cammilli opened a new goldsmith's workshop in her native Florence, expanding the historic company headquarters. The new atelier, the so-called "Opificium", is equipped with modern machines, workbenches and tools of the latest generation, which provide the perfect basis for the goldsmith's creative work. At the centre of this facility are the values of uniqueness and excellence in an environment that promotes both well-being and creativity. Here, young talents can learn and develop from the experience of master goldsmiths. The Opificium employs some of the best goldsmiths in Italy, putting the spotlight on Annamaria Cammilli's status as a high jewellery brand.

This year, Annamaria Cammilli is presenting new products from the iconic "Flowers" and "Vision" lines. The exquisite designs impress with their fascinating three-dimensionality and sophisticated craftsmanship, which can be seen in the special gold colours and the contrasting matt and polished surfaces.

Annamaria Cammilli will be presenting his jewellery in Geneva at Haute Jewels Geneva, which takes place from 31 March to 6 April. More information about Haute Jewels Geneva can be found here.

New "Flowers" line: Cherry Bloom

The new product launched by Annamaria Cammilli this year is inspired by the delicate world of blossoms and is therefore perfect for spring. The collection from the iconic "Flowers" line takes its name "Cherry Bloom" from the delicate cherry blossoms. The elegant radiance of the "Cherry Bloom" jewellery pieces is created not only by the organic, soft shapes, but also by the iconic "Aetherna finish" by Annamaria Cammilli. This special type of satin finish creates an impressive interplay of light and shadow. The polished gold rim emphasises the three-dimensionality of the jewellery, as it catches the light and allows it to flow softly over the curves of the petals. Highlights of white diamonds lend the jewellery pieces an additional touch of luxury.

New "Vision" line: Hypnosis

The "Vision" line is characterised by its flowing and striking design, which is inspired by the sinuous movements of water. The new "Hypnose" line takes up the design in elegant, sweeping curves and draws the eye almost hypnotically to the centre. The white gold rim set with diamonds enhances the fascinating interplay of colours and shapes, which is further accentuated by the satin-finished surface. 

The jewellery pieces from the "Hypnose" line are available in different versions - they are available in a single colour or in a combination of up to three different shades of gold and with diamond pavé. The collection illustrates Annamaria Cammilli's craftsmanship and flair for design.