Brilliant performance: Giovanni Raspini increases sales by 13 per cent

Brilliant performance: Giovanni Raspini increases sales by 13 per cent

Giovanni Raspini has published its business figures. The Tuscan silver jewelry brand recorded a 13 percent increase in sales compared to the previous year. This is partly due to the strong retail network, but possibly also to the price of gold.

Left: Giovanni Raspini brand ambassador Vittoria Pucchini with the “Animalier” collection.

Strong retail network with boutiques

It's nice when things are going well. After Swarovski recently announced positive figures, the next piece of good economic news comes from Italy: Giovanni Raspini also finished 2024 very well. The Arezzo-based silver jewelry brand achieved sales of 38 million euros, representing an increase of 13 percent over the previous year, 2023.

The brand's growth is primarily driven by its strong retail channels. Giovanni Raspini's network consists of 28 boutiques – one in Germany is located in Munich. Last year, Giovanni Raspini opened a store in Shanghai and a new design concept store in Florence. 

Giovanni Raspini's boutique sales increased by 28 percent. Investments in a more efficient organizational and sales structure also paid off. The brand's exports increased by 22.5 percent, and e-commerce recorded a 31 percent increase. Further expansions in Europe and China are planned.

Is silver the new gold?

Giovanni Raspini is known for his expressive silver jewelry, crafted in Tuscany using traditional artisan techniques. These sculptural silver works of art are created using the lost-wax casting technique, making each one unique. 

Giovanni Raspini's designs aren't just trend-oriented. The brand presents a large portion of truly statement jewelry with a distinctive, fashionable character that would also be suitable for a red carpet appearance.

The high-quality craftsmanship and striking designs make Giovanni Raspini's jewelry an alternative to gold. Gold prices have recently risen explosively. Manufacturers and jewelers have little choice but to pass these prices on to their customers. While analyses show that customers continue to buy small amounts of high-quality jewelry, this trend isn't harming silver either. Traditionally, it has been the material of choice in jewelry making because of its ease of use. It would be a fatal mistake to associate the alloy solely with costume jewelry.

With his unique sculptures, Giovanni Raspini manages to bridge the stylistic gap between lifestyle jewelry and fine jewelry, making it a popular alternative to gold jewelry. The products are no less high-quality, but are priced somewhat more affordably. This can be an opportunity for customers who are price-conscious and still want to enjoy a high-quality piece of jewelry.