Chrono24 gives itself a new brand identity

Chrono24 gives itself a new brand identity

The online watch platform has launched a new brand identity with the new global campaign "Time Is Our Thing" and a new logo. This represents another step toward becoming the premier destination for luxury watches.

"Our new brand identity encapsulates what we stand for: passion, trust, and innovation in the world of luxury watches. It forms the basis for even closer connections with our global community and our partners—as well as for dialogue with a new, diverse generation of watch enthusiasts. This is especially true in growth regions like the USA, which are now among the most exciting hotspots of watch culture. Our vision is clear: to become the one place for luxury watches globally," explains Carsten Keller.

"'Time Is Our Thing' shows how much we live the fascination for watches – through stories, emotions, and the special moments that make collecting so unique," adds Nick de Jong, Director of Marketing at Chrono24.

"Our new brand platform celebrates the global community and our shared passion. It offers authentic insights into what watches truly mean to people."

The campaign's motifs are inspired by cultural research, interviews with influential voices from the global watch community, and personal stories from Chrono24's Instagram community of over 600,000 followers. As part of the new brand platform, Chrono24 is also entering into strategic partnerships with internationally recognized voices in design, lifestyle, and horology.