Panerai opens first boutique in Stuttgart in collaboration with jeweller Wempe

At the official opening, Kim-Eva Wempe (owner and managing partner of Gerhard D. Wempe), Marvin Klaedtke (Managing Director – Panerai Boutique) and Guillermo del Nogal (CCO Panerai) treated their guests to a relaxed Dolce Vita atmosphere in and, in beautiful summer weather, also in front of the new Panerai boutique in Stuttgart's chic Dorotheenquartier.

The large Panerai community in and around Stuttgart is particularly pleased with this addition to the retail landscape of Baden-Württemberg's capital. Marvin Klaedtke has also welcomed many newcomers to Panerai since the end of May, inspiring them to embrace the brand.

"The opening of our new Stuttgart boutique in cooperation with our long-standing partner Gerhard D. Wempe GmbH & Co. KG is a true milestone for Panerai. It strengthens our presence in a highly important market. We are very proud to inaugurate this new space, entirely dedicated to a unique and inspiring customer experience, showcasing the history of our Maison alongside our technical innovations, and combining Italian design with the performance of Panerai's professional watches," explains Emmanuel Perrin, CEO of Panerai.

Kim-Eva Wempe adds: "The decision to open a Panerai boutique in Stuttgart is a clear commitment to a location where our family business has been at home since 1972. For us, the city stands for economic vibrancy, precision, and style. With the opening in the heart of the Dorotheenquartier, we offer discerning customers a perfect showcase for Italian design, maritime tradition, and Swiss watchmaking. Together with Panerai, we have created a place where time can be experienced."

The 49-square-meter boutique is located in a recently renovated location and features clean architecture, impressive ceiling heights, and a large glass front that creates an open visual dialogue between the interior and the street.

A watch bar at the entrance offers customers a relaxed and personalized welcome into the brand's world and serves as Panerai's contemporary interpretation of Italian hospitality.

A gray stone floor defines the main retail area, while darker marble adds depth to the bar area. Natural wood elements—including floor-to-ceiling paneling—convey texture and warmth, creating an elegant, comfortable atmosphere.