Zoll

In the watch industry, the narrative of a new era is increasingly and persistently gaining traction. Quite a few are...

During my visits to Geneva, my gaze fell countless times on the famous fountain, which also appears countless times in...

It is clear that the 39 per cent tariff on exports to the USA has put the Swiss watch industry in a precarious position.

How could it be otherwise? In the summer month of August, Donald Trump's tariff haunting continued to dominate the strategic thoughts of...

The Tagesschau newspaper's website headline reads: "Swiss Disbelief Over US Tariffs." That probably sums it up quite well. And...

And there is more to it than the artificial shortage of supply that Switzerland's largest brand is repeatedly accused of in order to...