Tommy Hilfiger: Holidays with a Personal Signature

Different ideas of celebration, rather than a shared dress code, are at the heart of Tommy Hilfiger’s Winter 2026 campaign. Announced in Amsterdam, the Netherlands, in November 2026, the campaign from the brand owned by PVH Corp. [NYSE: PVH] marks the run-up to the holidays with weekly videos. They explore personal rituals, quirks, relaxed dressing and decidedly firm food preferences – from understated gatherings to elaborate celebrations.

The cast includes Global Brand Ambassadors Travis Kelce and JISOO, actor Arón Piper, creator and cultural personality Quen Blackwell, and New York basketball player Josh Hart. They are joined by Liverpool FC players Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet. The campaign brings them together as the brand’s extended circle while deliberately allowing their respective traditions to stand alongside one another.

From Winter Swimming to a Drone Show

In the campaign, Travis Kelce discusses his first holidays as a married man. He hopes to preserve familiar traditions and begin new ones; for him, the festive season starts as soon as the tree is up. His contribution also combines a night game with the comforts of home.

Arón Piper heads to northern Spain for a naked winter swim, while Florian Wirtz competes with his sister over who gets to choose the music. Quen Blackwell adds a drone show to the festive lighting. For Jérémy Jacquet, music from Guadeloupe is part of the occasion; for Josh Hart, it is curry goat. The result is not a uniform picture of the holidays, but a collection of distinctly different habits.

JISOO, by contrast, describes a day off devoted to relaxation: sleeping for so long that she ideally wakes around dinner time, then ordering something good to eat with dessert delivered alongside it. Moving straight from the meal to dessert is explicitly part of her idea of a successful day.

Prep in Winter Textures

The TOMMY HILFIGER Winter 2026 collection translates this setting into a wardrobe of pronounced textures, layered combinations and seasonal colours. Travis Kelce wears a wool chore jacket, which Josh Hart also presents in a layered look. Florian Wirtz models a sweater that the brand positions as a seasonal gift idea. Dominik Szoboszlai wears a warm lambswool cable knit; Jérémy Jacquet combines a polo sweater with a striped top, bringing together colour, texture and classic Tommy layering.

Knitwear also anchors the remaining looks: JISOO wears a cable knit crew neck, presented by the brand as a gift with a connection to its design heritage. Arón Piper adds a soft lambswool zip-through cable knit to an all-denim look. For Quen Blackwell, a cable knit in particularly soft wool forms the foundation of the outfit.

Tommy Hilfiger explains the campaign through the importance of family to him personally and to his brand since its beginnings. Over the years, he says, a circle of people has formed who have become part of its story. The new campaign aims to reveal their less familiar sides: warmth, humour and personality as a contemporary view of family life, expressed through modern prep.

The Winter 2026 collection will be available throughout the season on tommy.com, in TOMMY HILFIGER stores worldwide and through selected wholesale partners. On social media, the brand is accompanying the campaign with #TommyHilfiger and @TommyHilfiger.