Cartier Expands LOVE Unlimited: Gold, Diamonds, and a Campaign Featuring Jacob Elordi

Cartier is further expanding the LOVE Unlimited collection, which was introduced in 2025. New additions include a necklace, a bracelet, and several rings. With these pieces, the Maison applies the LOVE line’s iconic screw motif to jewelry that appears more fluid and less rigid than the classic bangle design.

The new necklace focuses on its flexible design. The closely spaced gold elements form a continuous band that hugs the body and extends the collection’s graphic aesthetic on a larger scale. This piece of jewelry marks the first time the LOVE Unlimited collection has expanded significantly beyond rings and bracelets.

Diamonds transform the screw motif

The bracelet and the new rings also reinterpret a key Cartier signature. In select areas, diamonds replace the characteristic screws. The gemstones are not set in a continuous pavé pattern, but rather create individual points of light within the uniform link structure.

^{Cartier LOVE Unlimited LOVE Collection. Images: Cartier}

This preserves the technical, almost industrial look of the LOVE design. At the same time, the new variations appear lighter and are better suited for mixing and matching as jewelry. With the rings in particular, the principle of stacking can be applied without the individual model losing its distinct outline.

Jacob Elordi in front of his sister’s camera

For the accompanying campaign, Cartier is once again collaborating with actor Jacob Elordi. The photo series was shot by Isabelle Elordi, his sister. The images do not depict him in a traditional studio campaign, but rather in urban and deliberately personal settings.

This visual language aligns with the concept behind LOVE Unlimited: The collection is intended to represent not so much a single symbol as an ongoing, adaptable connection. To achieve this, Cartier combines the historic screw motif with a more flexible design and is now expanding the line to include pieces that can be combined in various ways, from rings to necklaces.

^{Cartier LOVE Unlimited LOVE Collection. Images: Cartier}