INHORGENTA 2027: International Brands Return to Munich

INHORGENTA is finalizing its plans for 2027. In addition to new exhibitors from Europe, Asia, and the Americas, the trade show has announced the return of Frederique Constant and Alpina. National pavilions from Brazil, Italy, and the Czech Republic are expected to further expand the event’s international presence.

Returning Exhibitors and International Pavilions

With Frederique Constant and Alpina, two Swiss watch brands are returning to Munich. Together with the announced national pavilions, this suggests that the trade show intends to place greater emphasis on the watch sector and its international appeal once again. It is not yet fully known which other brands will be joining the fair or how large the individual pavilions will be.

The trade show cites the results of the 2026 edition as a starting point: More than 25,000 trade visitors from 94 countries came to Munich. This reach is to be leveraged in 2027, particularly to facilitate connections between brands, buyers, and distributors. The event will take place from February 19 to 22, 2027.

INHORGENTA Vintage Opens Its Doors to the Public

One structural change is the INHORGENTA Vintage section, which will take place concurrently. The B2C pavilion in Hall B0 at the West Entrance will have a separate entrance and is aimed at vendors of high-quality vintage and antique jewelry, as well as pre-owned watches and jewelry. With this addition, the trade show—which has traditionally had a clear professional focus—is expanding its offerings to include a section directly aimed at collectors and private customers.

This distinction may be relevant for exhibitors: While the regular halls will continue to focus on specialty retailers, brands, and distributors, the Vintage Pavilion allows for direct contact with end customers interested in making purchases. The scale of the new format will also depend on the number of participating retailers; the trade show is currently indicating that space is limited.

Gym planning is underway

The process of assigning exhibitor spaces for 2027 has already begun. The current announcement is therefore an interim update and does not yet constitute a complete list of exhibitors. The key factors will be which other international brands join the lineup and how the return of established watch brands will alter the hall layout.