Bucherer celebrates the reopening of its Frankfurt flagship store

Bucherer 1888 announces the reopening of its flagship store in Frankfurt. A carefully curated selection of luxury watches and jewelry awaits visitors in an approximately 750-square-meter space. We showcase the elegant ambiance in photos.

Left: Bucherer flagship store in Frankfurt with the Rolex logo. © Bucherer

Elegant ambience between watches and jewelry

With the reopening of its flagship store in the heart of Frankfurt, Bucherer is setting new standards. The impressive sales area of approximately 750 square meters has been skillfully divided into dedicated areas, and a unique design concept has been used to create a holistic overall impression. Stylish seating and lounges lend the boutique an inviting ambiance, and the choice of colors and materials is meticulously considered down to the smallest detail. A key aspect is the combination of elegance and modernity, as well as the interplay between proximity and distance. This is already emphasized by the store facade in dark brass – a homage to the Frankfurt skyline. Floating display modules and integrated LED walls not only increase visual transparency but also allow a new way of discovering the carefully curated portfolio.

Dedicated areas on one surface

One of the highlights of the new flagship store is the Bucherer Masterworks area. Dedicated to select masterpieces of fine watchmaking, watch aficionados can immerse themselves in a world of the highest precision, innovation, and traditional savoir-faire. An impressive LED wall lends the area an immersive, modern feel, while inviting sofas and high-quality rugs create a tranquil and elegant atmosphere, inviting visitors to discuss their watchmaking skills.

Lovers of pre-owned watches will also find what they're looking for in the newly designed boutique. The Certified Pre-Owned Lounge offers a constantly changing selection of pre-owned luxury watches that have been inspected and serviced by experts. In a relaxed atmosphere, the coveted timepieces can be discovered on open displays. A large table made of solid, dark ash wood perfectly reflects CPO's community spirit and invites you to take a seat, chat, and enjoy the time.

Sparkling diamonds and fascinating colored gemstones are also a must. That's why the Bucherer flagship store in Frankfurt offers unique creations from Bucherer Fine Jewellery as well as exclusive jewelry brands such as Messika, Boucheron, Wellendorff, and Tamara Comolli. Perfectly installed lighting accentuates the sparkle of the gemstones, and the warm, comfortable atmosphere invites you to discover and experience the jewelry.

A Rolex shop-in-shop was cleverly integrated, impressing with its elegance and understated style. American walnut, bronze-colored brass, and inviting seating lend the space a contemporary and relaxed feel. The use of green marble countertops tastefully incorporates the watch manufacturer's signature green.

The exclusive Vacheron Constantin boutique, with its own entrance, also presents itself tastefully and elegantly. Through harmonious color schemes and a clever interplay of materials and shapes, the brand is brought to life here, yet is perfectly integrated into the new flagship store.

Visitors can also discover other exciting brand worlds such as those of Cartier, Tudor, Omega, and IWC. The latter has its own watch bar. Benjamin Lange, Managing Director of Bucherer Deutschland GmbH, says:

"The reopening of our Frankfurt flagship store fills us with pride and joy. For the first time, visitors in Germany will have the opportunity to experience our new design concept and thus immerse themselves even deeper in the world of Bucherer."