Time to Watches & Couture plans B2B presence for luxury watches in Las Vegas
The B2B jewelry and watch fair Couture and the Geneva watch event Time to Watches are planning to jointly present an exclusive selection of luxury watches at the Wynn luxury hotel and casino in Las Vegas next year.
“Their passion for watches and their profound market knowledge make Time to Watches the ideal partner for the strategic growth of this category within the couture ecosystem,” said Gannon Brousseau, EVP of Emerald, the company that organizes the couture event. “Our retail partners are looking for the most creative, imaginative, and unique pieces of jewelry to present to their customers. The watches they offer in their stores must reflect this vision.”
Under the leadership of Managing Director Christian Wipfli and supported by a dedicated team of watch experts, Time to Watches plans to present a curated selection of watch brands from May 27th to 31st, 2026.
“After many successful editions of Time to Watches in the world capital of the watch industry, it was a natural step to extend our event experience to the world’s largest market and offer brands a unique opportunity to fully exploit their business potential,” said Christian Wipfli.
“The collaboration with Couture was an obvious choice, as this high-end event perfectly complements what Time to Watches has achieved in Geneva.”
Christian Wipfli
Watches have always been part of the couture fair. Their presence will be even stronger as a result of the partnership with Time to Watches.
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